Motorola offers vertical solutions for specific types of content, such as sports, or horizontal solutions that allow a variety of content to be delivered, such as Mobile TV. Motorola has the capability to help the customer navigate the complex content ecosystem. Strengths include: Relationships with major content companies and aggregators, World-class content and application hosting and System integration expertise that spans IP and wireless technologies.
Interactive Mobile TV is a prime example of our capability, combining TV broadcast, content retailing and messaging to deliver a high performance, engaging user experience that can be monetised for higher ARPU.
