Targeted Advertising for Broadband Communications

Content is the fuel that drives the success of your broadband communication systems. Motorola can assist in leveraging your content capabilities to dramatically increase viewership and open new, targeted advertising opportunities. With targeted advertising, neighbours watching the same TV programme can see entirely different advertisements based upon demographic information stored in their respective set-top boxes. Targeted advertising allows broadband operators to optimise the viewing experience for the consumer and give advertising companies greater control over revenue generation and cash flow, by spending their ad budgets where they will be the most effective.