On Demand Ad Insertion

The Motorola video platform is designed to insert ads in real-time to targeted groups of viewers or individual set-top boxes. On Demand Ad Insertion allows flexibility in business models and enables video service providers to offer consumers the choice of paying for on demand content per-use or viewing it free with ads specifically chosen for them. Advertisers and service providers can choose various methods of delivering ads as "bumpers" before and after uninterrupted content or as dynamic playlists within a particular programme or in between a series of smaller pieces of content.