Motorola's IP Multimedia Subsystem (IMS)-based "Push-To" solutions bring immediacy to communication. The voice equivalent of Instant Messaging, Push-To-Talk over Cellular (PoC) captures the richness of voice conversation that is otherwise lost in text-based messages, while giving users a direct "hotline" to their buddy or group. Best of all, Motorola's Push-To-Talk over Cellular (PoC) and advanced Push-To-Xperience offerings meet three key objectives for service providers —
increasing Minutes of Use, reducing customer churn, and maximizing potential revenue from existing network investments.
MOTOROLA PUSH-TO-TALK OVER CELLULAR (PoC) Motorola’s Push-To-Talk over Cellular offering enables today’s packet data networks (CDMA 1X, DOrA, GPRS, UMTS, etc.) to deliver high-margin voice services. Quick Push-To-Talk over Cellular service combines the instant nature of mobile messaging with the ease-of-use and richness of voice communication, creating new revenue opportunities for mobile operators while delivering superior ‘return on bandwidth’.
MOTOROLA PUSH-TO-XPERIENCE (PTX) ECOSYSTEM Moving beyond traditional Push-To-Talk, Motorola enthusiastically ushers the technology into the next phase of its evolutionary path with Push-To-Xperience. Our PTX portfolio leverages the immediacy of PoC and extends its reach to new domains, including computers and other devices. This enables Mobile Operators to enhance the value they are able to offer to both consumers and enterprises.
With the push of a button, Motorola’s Push-To-Email solution can rapidly increase employee productivity by allowing field based employees to efficiently communicate with computer based employees. Take, for example, a cable installer, arrives at an address to service a cable disruption, only to find the customer not home. Using Motorola Push-To-Email, he can quickly send a pre-defined “Customer not home” message to a pre-defined email address using his mobile device. The recipient can re-dispatch the cable installer via integrated, quick access SMS and also contact the customer to reschedule. The Cable installer wasted minimal time on the phone, taking down notes, or deciding where to go next.
Motorola’s Push-To-PC, soft PoC Client solutions will enable mobile users to instantly speak with a group of colleagues using personal computers and visa versa, in a dispatch scenario. Another PTX application is Push-To-View where, for example, proud parents can send a picture of their newborn child to family and friends while verbally sharing news about the delivery. Similarly, at the end of the work day, a construction worker could use a PoC enabled device to contact the project superintendent back at the office, and while engaged in the discussion, send a quick picture of the building’s progress.
Let us help you attract buyers with Motorola’s PoC handset portfolio, Client Software referrals and productivity enhancing applications. Motorola’s PTX portfolio offers one push access to more powerful ways to communicate… and more exciting ways to attract high revenue customers to your network.
