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CCE content Manager

Communications Convergence Engine (CCE) Content Manager

CCE contentMANAGER is a carrier-grade platform designed to help manage and deliver any content, anywhere and on any device. It allows operators to package a wide variety of multimedia content including live TV channels, Video on Demand (VOD) and other premium broadband and mobile content such as music videos, games and applications. With an easy end-user experience and a high level of personalisation, the platform helps foster increased customer acquisition and retention. For service providers, functionality that enables user specific content packaging, targeted promotions and context-sensitive advertisement campaigns helps you manage the complete subscriber experience and opens up new revenue opportunities



Features
Rapid content offering expansion
CCE contentMANAGER empowers a fully electronic content supply chain for acquisition, packaging and delivery of a wide range of interactive IPTV, time-shifted broadcast TV, VOD, games and third-party premium content services. Operators are able to integrate content offerings from many content partners in a matter of hours instead of months.

Personalised subscriber experience
Motorola's solution provides the unseen foundation that enables service providers to control multiple storefronts across all three screens (TV, PC and mobile) and deliver a streamlined, branded user experience that makes it easy for consumers to navigate, browse, search and consume content.

Seamless storefront experience
CCE contentMANAGER separates and insulates front-end browsing and purchasing functions from back-end fulfilment operations. As a result, service providers can offer subscribers the ability to modify subscriptions, specify personalisation options and make content purchases via multiple storefronts including IPTV, Web and mobile portals.

Subscriber-centric offers and promotions
With a wide variety of options for organising content packages, defining price plans and associated accounting/discount policies and providing relevant advertisements, CCE solution enables operators to create multiple offers and promotions for targeting niche market segments.

Targeted advertising
Advertisers and marketing agencies are currently devising new approaches to advertising that take advantage of all three screens. While targeted advertising is expected to be a major revenue producer for service providers in the near future, if not handled properly, it could also turn off subscribers.

Stay in control
CCE is a highly flexible solution enabling a wide range of application platforms, vendors and technologies with open interfaces for supporting third-party content acquisition systems, content delivery networks and billing systems.

Expand your business model
Motorola's solution has been designed to support both wholesale and resale business models and provides delegated views to support multiple resale channels.

Future-proof your service platform
Motorola empowers operators to move beyond basic service offerings and deliver differentiating services which integrate communications and entertainment applications.