Industrial CRM Solutions for Manufacturing
Overview
Features and Benefits
Boost field productivity.
Field service technicians often have more “face time” with customers than salespeople, offering an opportunity to improve customer satisfaction and increase revenue. Arm your technicians with a hand-held mobile computer, so they can access:
By not having to fill out paper-based reports, field reps can reduce repeat calls, solve more problems and address more customer needs.
Move more merchandise.
Mobile field merchandising allows reps to monitor shelf inventory levels, product positioning and promotions — right at the point of activity — and then immediately transfer that information to corporate business systems. Now you can take full advantage of customer visits by collecting competitive information about their requirements and spending more time with store managers.
Benefits for the manufacturer include:
Additional benefits from industrial CRM solutions include improved:
Field service technicians often have more “face time” with customers than salespeople, offering an opportunity to improve customer satisfaction and increase revenue. Arm your technicians with a hand-held mobile computer, so they can access:
- Account history for better service
- Service contracts for faster parts ordering and more accurate billing
By not having to fill out paper-based reports, field reps can reduce repeat calls, solve more problems and address more customer needs.
Move more merchandise.
Mobile field merchandising allows reps to monitor shelf inventory levels, product positioning and promotions — right at the point of activity — and then immediately transfer that information to corporate business systems. Now you can take full advantage of customer visits by collecting competitive information about their requirements and spending more time with store managers.
Benefits for the manufacturer include:
- Improved inventory management
- Improved insight into customer requirements
- Better promotional campaign management
- A more streamlined supply chain
- Stronger brand management
Additional benefits from industrial CRM solutions include improved:
- Inventory accuracy on the truck
- Ability to address retailer requirements, such as scan-based trading (SBT)
- Vehicle utilisation
- Driver productivity
- Stops per hour
- Delivery reconciliation
- Control of cash and inventory
- Sales productivity
- Consolidation of routes
Resources Spotlight
- Harnessing the Power of Automation through Mobile Computing - WHITE PAPERS (839 KB pdf)
- Symbols MC50 Brings Mobile Vitality to Sales Force Automation Applications for Pharmaceutical Companies - WHITE PAPERS (91 KB pdf)
- Nestle Malaysia Enhances Customer Service and Sales Performance with Motorola and Newspage Mobility Solution - CASE STUDIES (574 KB pdf)
- Mobility Imaging and the MC9000 Series of Mobile Computers - WHITE PAPERS (291 KB pdf)
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