The desire for seamless information access and consumers’ evolving communication patterns will continue to drive the ever-growing demand for enhanced, personalized experiences with mobile data. Motorola has long believed that our vision is of constant, transparent connectivity designed to make people’s lives easier, more efficient and more connected. Today, we are at the cusp of true convergence between the home and our mobile lives...and Motorola’s research and development is driving this technological universe.
Motorola believes in accelerating innovation down a focused path. We are making sure that we keep up the momentum and never lose our edge. The following are four areas that we are focusing heavily as we continue driving for better consumer experiences:
With our extensive history of video leadership, Motorola has mapped out a solution for service providers to evolve their networks and provide a platform for managing media across multiple screens and rapidly deploying new TV services. Medios is a software suite that seamlessly integrates media content so it can be delivered on multiple screens.
Medios delivers speed, mobility and flexibility. It enables service providers to develop applications and user interfaces much faster than was required in legacy systems; it provides the tools and back-end to enable services for mobile devices such as PCs and phones, and build converged experiences; and it is network-agnostic by design as an IP-based solution so it is equally applicable to cable, telco, wireless and over-the-top business models. Medios is the intelligent software system that sits in the network “cloud” as the mastermind for multi-screen service management.
Motorola believes more intelligent software applications and services are necessary for not only delivering on its converged media experiences vision, but making this new experience one of the best possible quality.
In recent years, we delivered MOTOBLUR as an end-to-end software service play solving key pain points for consumers: how do they streamline their countless networks and better stay in touch with their family, friends, and colleagues? Currently, we have more than two million subscribers to MOTOBLUR, which was born in our innovation centers. This software has been very important for Motorola and we continue to strive to develop the next wave of software applications and services to connect anyone, anywhere.
Motorola believes the television viewing experience can be expanded to encompass both the main TV and a “companion” device. Today, consumers can use a secondary device, such as a tablet or smartphone, to browse the Web while they are watching TV. But in our view, this companion device truly becomes part of the converged experience only when it taps into the same common software and cloud as the displays around it.
Connecting consumers with a social network community is one such example of how the companion device can allow for this converged experience. Through our research and development, we believe one viewing experience can be augmented into a converged experience by having a companion device – but only if the most intelligent software allows this experience.
Through our innovation, we believe we have the platform with Medios to allow for these companion devices to drive social connections, allow for real-time commerce based on one’s TV viewing experience and even be directed to specific content recommendations because of the software and cloud pushing data towards the consumer’s companion device.
Motorola is currently researching and developing new techniques to adapt wireless for video without affecting the viewing experience. Today, if there is no adaptive streaming, operators must push high volume data to devices and the network becomes congested with too much information. If the operator doesn’t adapt the data transmission on the server side, video quality suffers. Motorola is researching how to move the adaptive streaming capabilities to the application level – thereby allowing this optimized streaming to be agnostic to the network.
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