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| Pushing Innovation Forward |
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Motorola's vision is to provide users with universal, uninterrupted access to information, entertainment and commerce regardless of device or network. Many in the industry share this vision and our belief that global standards are the key to making it a reality. Standards help make innovation happen faster. For example, common platform architectures can deliver real economies of scale and act as a catalyst for industry growth. As a result, consumers experience more choice, lower costs and more value with the services, applications and content that are available to them.
At Motorola, we know that standards allow our engineers and researchers to focus on the next big idea without having to design every component involved. Standards make it possible for Motorola and our customers to introduce new, market-ready equipment and technologies with less time-to-market and fewer risks. |
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| A Driving Force in Industry Standards |
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Motorola has played a key role in major industry standards and forums since their emergence in the late 1980’s and early 1990’s. Working within global standards bodies, Motorola has helped to define new markets, as in the case of Global System for Mobile Communications (GSM), the most popular mobile phone standard in the world. We have also helped existing customers adapt to new standardized technologies, such as APCO Project 25, a set of common technical standards for land mobile radio systems that has allowed different emergency/public safety agencies to communicate with each other.
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| Contributing Leadership Across the Board |
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Today, Motorola holds seats on 50 standards bodies, assuming a leadership role in those key areas for each of our major businesses – mobile devices, public safety, home networks and enterprise. This includes 22 Chair and 22 Board Member positions on such standards bodies such as the Bluetooth SIG, the Nanotech Council, numerous IEEE committees, IETF working groups, the Home Plug Alliance and more.
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Mobile Broadband Wireless Access (MBWA) is the natural evolution of cellular technologies. It aims to bring the experience of the Internet to mobile user devices that will provide for ubiquitous seamless access coverage. To drive this convergence, it is integral for the industry to take into account the reliability, system quality and regulatory issues that surround the mobile environment. Motorola is leveraging its unique position in the wireless industry - as both a fixed and mobile wireless broadband equipment provider – to drive the industry towards standards adoption. Motorola holds numerous Chair and Board Member seats in the 3GPP and 3GPP2 groups. Motorola was also a member of the original IEEE 802.16 committee and currently sits on the WiMAX Forum’s Board of Directors.
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| Products with short-range wireless communications, including peer-to-peer and local area networks using unlicensed spectrum, are everywhere. Over 13 million Bluetooth wireless devices are produced every week. WiFi-enabled devices for the home are incorporating IEEE 802.11 specifications while ZigBee-enabled devices are becoming more prevalent in home automation and industrial control solutions. The need for standards is abundantly clear. Motorola is actively participating and leading standards bodies in all of these areas, currently holding Chair and Member positions within the Bluetooth SIG, WiFI Alliance, IEEE 802.11 and IEEE 802.15. Without these standards, it would not be possible for any single company to create short-range wireless solutions. |
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| Home Multimedia Networking |
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| The creation of an industry ecosystem that can easily connect and communicate to share and render multimedia content is the key to fully realizing the ability to move media in, out and around the home. Motorola is intimately involved in developing the technical standards for, and promoting the work of, the Digital Living Network Alliance (DNLA), a group of cross-industry leaders who share this vision of an interoperable network. Motorola participates in all aspects of DLNA standards development, including ecosystem development, guidelines development and security to help make DLNA a success in the marketplace. The DLNA is currently working to add a certification program that will add key wireless and mobile functionality to the DLNA-enabled network. Once this certification program launches, the number of DLNA-certified products in the marketplace will increase exponentially. |
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| Standards, technology and regulatory rule-making are the key drivers to enabling a future vision of sharing spectrum, where any radio can operate in any spectrum. Motorola is currently involved in drafting standards for cognitive radio in IEEE 802.22 to comply with the FCC rules for the first white space experiment. The proposal for TV White Space (TVWS) would allow unlicensed services to operate in television spectrum in geographic areas where it is not being used by broadcasters. The start date for TWS deployment will coincide with the transition to digital TV signals in February 2009. This will enable providers to deliver new broadband services and build networks at a fraction of what systems cost today. Motorola is also heavily involved with emerging standards activities in a newly formed IEEE Standards Coordinating Committee (SCC41), which is addressing various aspects of dynamic spectrum access that will help with regulatory compliance and interoperability issues. |
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| Fixed-Mobile Convergence (FMC) is a crucial strategic step toward next-generation telecommunications. For example, a person at home can simultaneously be collaborating via teamworking software, speaking on the phone and watching a video stream. FMC enables the user to take this package of applications on the road via a mobile device and then, to transfer these applications to an office PC and a desk phone at work. Fixed and mobile telecommunications operators see new opportunities in FMC to expand their networks and to compete for customers outside the traditional boundaries of their businesses. Motorola is driving FMC standards by leading the development of cross-network handover mechanisms and by establishing a framework for offering common sets of services across different networks. Fixed and mobile operators see the value in this for their end users and it provides them an opportunity to compete for new customers. Recently, the International Telecommunications Union approved a Motorola-led international standard for Converged Services Framework. In addition, a Motorola-edited IEEE standard on Media-Independent Handover Services (IEEE 802.21) is expected to be completed in 2008. |
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Featured Innovator |
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“Our participation will help promote our vision of Seamless Mobility and build large markets around our technology.”
Mike Pellon
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Key Facts |
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Seats on 50 standards bodies which include 22 Chair Positions and 20 Board Members.
Winner of the 2006 IEEE-Standards Association Corporate Award.
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Related Links |
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