Motorola exposes children to technological innovation at Wannado City®, America’s first indoor role-playing theme park for kids
The Motorola M-Lab is the newest venue in Wannado City, designed to make learning fun
SUNRISE, Fla. – 21 June 2007 – Motorola (NYSE: MOT) and Wannado City today announced the grand opening of the M-Lab, Motorola’s innovation-centric venue within Wannado City, America’s first indoor role-playing theme park for kids. Wannado City, where “kids can do what they Wannado”™, lets children experience a variety of occupations, from fire fighter to doctor to airline pilot. Now, with the opening of the Motorola M-Lab, young visitors will also be able to discover a career in innovation while touching upon science and technology in a high-tech, highly immersive environment.
“As a global technology company with a significant presence in South Florida – and a major facility literally down the street from Wannado City – it only made sense that we should have a venue in Wannado City,” said Peter Aloumanis, vice president, Motorola Sales & Services. “With Motorola’s more than 75-year history in technological innovation, we feel it is particularly appropriate to invest in the future by introducing children to innovation at a young age.”
The venue was designed for children ages 8-12, although children up to age 14 are welcome to experience the M-Lab. The Motorola M-Lab simulates a scientific laboratory, in which each child plays the role of an M-Ventor™, a member of an elite group of young inventors tasked with helping different organizations solve difficult problems using technology, teamwork and innovation. The children are each assigned a sub-role within the M-Ventor teams, although they must work together using an interactive video game to solve the problem.
The M-Lab was designed to imitate a real-world innovation cycle which involves hypothesis generation, testing, feedback interpretation, reformulation, and teamwork to achieve a desired outcome. M-Ventors will wear white lab coats and badges and will be given an M-Ventor Idea Log Book and pen that they can keep at the end of the activity to write down all of their great ideas. The M-Lab offers a complete sensory experience, including stunning visuals, sound effects, vibrations, and smells for a fully immersive experience.
“Wannado City is excited to have Motorola join our city,” said Luis Laresgoiti, chief creative officer, Wannado City. “With the introduction of a science and technology venue, Motorola will provide kids with a fun and educational experience that is a perfect compliment to our existing professions.”
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
About Wannado Entertainment and Wannado City®
Wannado Entertainment, LLC is a company whose vision is to empower kids through the creation of reality-based, interactive properties that entertain and educate. In 2004, Wannado Entertainment launched the first Wannado City® -- America’s first indoor role-playing theme park -- at South Florida’s Sawgrass Mills shopping center in Sunrise, Florida, outside Ft. Lauderdale. The Wannado City® at Sawgrass Mills comprises more than 140,000 square feet – the size of three football fields – and is a realistically designed theme park that imaginatively transports kids to a world of their own, where they can real-play™ with over 120 roles including firefighters, archaeologists, actors, TV and print reporters, chefs, airplane pilots, doctors, and a host of other professions. Additional Wannado City® locations around the country are currently being developed. For more information, visit www.wannadocity.com.
Media Contacts:
Nancy Chevres
Wannado City
954-514-6039
nchevres@wannadocity.com
Lea Faso
Motorola
954-723-6333
lea.faso@motorola.com
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007. All rights reserved.
WANNADO CITY is a trademark of The Original Creators México, S.A. de C.V. registered in the US Patent & Trademark Office and is used by Wannado Entertainment, LLC under license. WANNADO ENTERTAINMENT, the Stylized W Logo, and REAL-PLAY are common-law trademarks of The Original Creators México, S.A. de C.V. for which registration applications have been or will be filed with the US Patent & Trademark Office and are used by Wannado Entertainment, LLC under license. All other product or service names are the property of their respective owners. All rights reserved.
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