• An Applications Development Environment(ADE) to develop the applications
• A Federated Identity Management and Policy tool to manage the end user identify and the circle of trusted partners
• A W3C compliant Web Services protocol suite for access to Web Services
• A value chain management tool able to support the business policies and utilization rules for third party applications and content in an automated manner 

Motorola’s Service Enabling Solutions are built on GAMA and enables a portfolio of solutions that facilitate collaboration among multiple parties and simplify the creation and delivery of a wide range of mobile data services.

Motorola’s Service Enabling Solutions are unique in the industry in their ability to provide the integration and interoperability between the application development environment, the Web Services protocol standards, the Federated Identity Management tool and the Application Value Chain Management services, all in one integrated set of solutions.

Together, they constitute a unified solution set that opens the door to the next generation of applications.

GAMA enables the four cornerstones of Service Enabling Solutions:

• Service Delivery Enablement – a suite of development, runtime, and management applications that deliver the framework for the exciting new mobile applications that enable network operators to continually introducing new service offerings to lead the market
• Web Services – a suite of W3C Web Services compliant industry standard capabilities that make it easy for mobile data applications to find and access published services on the Web, regardless of where they are located, without having to redevelop them
• Identity and Policy Management – a Federated Identity Management and Policy Management tool for creating an automated end user mobile experience in accessing services and conducting online business transactions. This tool helps establish a circle of trusted ecommerce vendors who can automatically share end user information securely and confidentially, so end users can seamlessly conduct mobile transactions.
• Application Value Chain Management – a set of policies and tools that empower service providers to govern, control and reap the financial benefits from the multiple third parties cooperating to create and deliver the services customers want

In addition, Motorola GAMA is also device independent, allowing operators to launch new services with existing devices and networks (including JAVA™, WAP and legacy phones), then easily adapt services as you upgrade to 3G. Because Motorola GAMA simplifies provisioning, authentication, billing and security, introducing and promoting new services and refreshing existing services is faster and easier. So operators can develop and provide a wide array of services to attract different user segments, and ensure that the end-user experience is always rich and fresh.

Motorola GAMA supports the fast, cost-effective development, management and delivery of value-added data services. Motorola enables this with it’s core product platform which helps operators to reduce total cost of ownership, as well as, Motorola’s professional services to meet operators business goals. Motorola also focuses on the developer, which helps attract best-in-class applications and personalized content and our comprehensive end-to-end solution utilizes our in-depth wireless networking expertise and experience.

Key Solution Benefits:

The combination of the four solutions within Motorola’s Service Enablement Solutions portfolio is unique in the industry, and this integrated environment is critical for a smooth operation of the entire ecosystem.

Each of the components of the Service Enabling Solutions portfolio results in key benefits to the players participating in the Application Value Chain – service providers, mobile applications developers and the end users.

• With Service Delivery Enablement, application development is streamlined, development costs are reduced, time-to-market is accelerated, and re-usability of software components is increased. Service providers can introduce new services at a faster rate to meet market demand.
• With Web Services, service providers can provide their mobile end users seamless access to an unlimited set of applications and services on the web rapidly and cost-effectively. Development and deployment of such access becomes simple, with the use of Web Services protocols to connect with reusable web applications.
• With Identity and Policy Management, service providers can make the experience of mobile access to information and web services convenient. Users can be authenticated and authorized with a single sign on for access to the entire chain of trusted applications and web services providers. Service providers can set and enforce policies and rules to govern the interaction among all the participants in a transaction to meet their expected behavior.
• With Application Value Chain Management, service providers can establish policies and procedures governing the relationships between the growing numbers of players participating in the ecosystem, and enforce such policies in real time.

Motorola GAMA Overview Brochure (684KB PDF File)

GAMA Detailed Brochure (1080KB PDF File)

 GAMA Flash Video

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