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Mobile TV gives your customers access to their favorite programming—anytime, anywhere. But Mobile TV goes well beyond simple access. Interactive Mobile TV will allow users to link their world with the TV world, making TV a more personal, more satisfying experience.
Consumers can receive video content in any of three ways:
- Live. Live TV is broadcast or streamed continuously and in real time.
- On-demand. Video clips and programming are streamed on request from a library of available content.
- Downloaded. Content is downloaded and saved on the device for viewing later.
With Mobile TV and live, high-quality broadcast content, you can give your customers an exciting new flexibility in television viewing.
- Bring mainstream/prime time TV and video programming to your customers’ mobile devices. They can watch their favorite shows wherever and whenever they wish—in effect, "place-shifting" the content they enjoy.
- Allow consumers to interact with television programming. TV becomes a much more personalized experience when viewers can vote for their favorite "Idol" performer; buy a movie ticket based on an advertisement in the broadcast; schedule their home Personal Video Recorder (PVR) to record a program; or share their thoughts and interact with friends based on TV broadcasts. The possibilities are virtually endless.
- Make sure customers never miss a moment of their programs. Even when viewers get a call, Mobile TV can include “time-shifting” capability, allowing them to pause and resume play.
- Remotely access favorite video content on one device. Mobile video entertainment encompasses live Mobile TV, on-demand clips, programs saved on DVR and Internet video sites.
Of course, benefits will vary based on the implementation and the technology chosen by service providers.
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