Maximize Your Revenues No Matter Which Mobile TV Business Model You Prefer

For mobile network operators, Mobile TV is one of today’s most exciting opportunities for increasing data revenues from current customers, attracting more profitable new customers, improving subscriber satisfaction and reducing churn.

• Create additional data revenue streams faster than your competitors. By paying a monthly subscription fee, consumers receive packaged programming and on-demand content on their mobile device. Subscriptions can be tiered and combined with advanced interactive services.
• Increase customer satisfaction and create customer loyalty. Network operators who offer solutions to help channel media options onto one device will reap the benefit of increased loyalty from customers demanding more simplicity in their communications.
• Dramatically increase Average Revenue Per User (ARPU) opportunities. Adding live broadcast content to a portfolio of on-demand or downloaded video content, and deplying interactive services and potential new applications, can generate multiple revenue streams. Additionally, Mobile TV can provide a new venue for stimulating SMS and MMS traffic, as well as create the opportunity to design and deploy innovative new data applications.
• Deliver the seamless mobility experience consumers want. Consumers can now view their favorite programming whether they are at home, in the office, in the car or out in the world.

Business Models

In addition, Mobile TV offers operators the flexibility of choosing from three potential business models:

• Deploy a new network. A number of mobile network operators will find it efficient and cost-effective to deploy a new Mobile TV network. Motorola has the technology and expertise to help you deploy a cost-effective Mobile TV overlay on top of your existing network. We can also help you develop leading-edge interactive applications to maximize profits from your infrastructure investments.
• Create a relationship with a broadcaster. Many operators will contract with a broadcasting company to provide TV and video content. In this model, Motorola can help you go beyond mere content reselling with the all-important interactivity platform that makes Mobile TV the truly personalized experience your customers and prospects demand.
• Stream video over existing network. Some providers may opt to stream broadcast TV and video over their current networks. In this scenario, Motorola can help you with both our systems integration expertise and our platform for developing breakthrough interactive applications.

Whichever business model option makes the most sense for your operation, Motorola offers the resources, technology and expertise to help you make the most of your network’s Mobile TV opportunities. As a single point of contact, Motorola can work with content providers, broadcasters and technology vendors to deliver an end-to-end solution.

Technology

Motorola uses standards-based technologies for video delivery and security. Our GAMA software platform is interoperable with most existing operator systems.

For mobile broadcast TV, Motorola offers a complete end-to-end solution based on DVB-H. We leverage deep expertise in RF transmission and leadership in optimization of cellular networks to deploy DVB-H systems with high levels of coverage and video quality. Of course, for mobile network operators who choose other technologies, we can work with the operator to integrate an end-to-end solution.

WiMAX is an important new technology that offers a promise of widespread wireless broadband. As WiMAX becomes commercially deployed, Motorola can work with WiMAX customers to create a mobile video strategy, whether they are broadcasting video using WiMAX by itself or with an overlay network.