Mobile TV Quickly Stimulates Profitable New Viewing Patterns

Content is the fuel that will drive Mobile TV’s success. Broadcasters will be able to leverage their content capabilities to dramatically increase viewership and open new, targeted advertising opportunities. Mutually beneficial collaboration with mobile network operators generally has the best potential for maximizing the value for both parties.

• Creates a 4th screen for broadcasters, allowing them to open up significant new market opportunities by increasing viewership and facilitating highly targeted advertising. Mobile TV has been shown to have enormous potential for creating new consumer viewing times and places, yet not subtract significantly from existing viewing patterns for movies, traditional TV and PCs.
• Takes an out-of-the-box approach that looks beyond traditional at-home television viewing and opens the door for a new video on-the-go.
• Creates exciting opportunities for new types of media and content designed for the mobile environment, captivating and capturing consumers in ways never before possible.
• Provides secure content distribution via Digital Rights Management (DRM). DRM not only protects against illegal sharing now, but will eventually allow broadcasters to profit from legal peer-to-peer distribution opportunities.

Technology

Digital Video Broadcast for Handhelds (DVB-H) is emerging as a leading standard for delivering broadcast Mobile TV. Motorola believes that DVB-H is generally the optimal technology for Mobile TV; however, based on unique scenarios, some carriers may have good reason to go with a different standard. Motorola offers expertise in all technology standards, and will work with a broadcaster to determine the best standard to use, then create a custom solution that optimizes performance and maximizes the user experience.

Motorola has been a leader in mobile networks and radio systems for decades, and has deep expertise in optimizing these systems for performance. Broadcasters can count on Motorola to deploy a Mobile TV system with the highest levels of performance and coverage.