Motorola MC33982 Power IC Named EDN Innovation of the Year

SAN FRANCISCO, California - April 24, 2003 - The MC33982 Self-Protected Silicon Switch from Motorola's (NYSE: MOT) Semiconductor Products Sector was awarded Innovation of the Year by EDN magazine at a ceremony in San Francisco at Embedded Systems Conference.

The annual award recognizes engineering excellence among unique, state-of-the art electronics products in 17 major product categories. Electronics industry professionals nominate innovative products and individuals and EDN's editors choose the finalists. Votes cast by EDN readers via online ballot determined the winners.

"It is with great pride that we accept this honor recognizing our innovation in mixed-signal IC technology," said Scott Anderson, senior vice president and general manager for Motorola's Transportation & Standard Products Group. "We're focused on providing products and technologies that help embedded systems designers reduce development time, costs and complexity, while increasing system functionality and reliability."

The MC33982
Motorola's MC33982 Self-Protected Silicon Switch won the Innovation of the Year award in the Power integrated circuits (ICs) category. This 2 milliohm high-side power switch is a mixed-signal, multi-chip IC designed to replace electromechanical relays, fuses and discrete devices in a variety of embedded systems. It helps designers of power electronics systems to better manage power distribution, reduce board space and increase system reliability.

The MC33982 is ideal for systems that require up to two kilowatts of power control such as electrical actuators in appliances, power hand tools, dish positioning systems, and marine and automotive electronic systems. Unlike mechanical relays, the power IC is not as susceptible to wear, contact malfunctions or corrosion over time. With the lowest ON resistance of any automotive-grade solid-state switch commercially available today, the MC33982 enables significant power savings and less heat generation in a number of applications. The MC33982 device and family of derivatives address a potential $2.5 billion automotive total available market (TAM) with even greater non-automotive opportunity.

About EDN and Reed Business Information
EDN, a comprehensive source of technical information on electronics applications, products, technology and design techniques, is a publication owned by Reed Business Information (RBI). RBI is the largest business-to-business publisher in the U.S., providing critical information and marketing solutions to business professionals in the media, manufacturing, electronics, construction and retail industries. Its market-leading properties include more than 130 business-to-business publications, over 115 Webzines and Web portals, as well as online services, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) - a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.

About Motorola Semiconductor Products Sector
As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector creates DigitalDNA™ system-on-chip solutions for a connected world. Our strong focus on wireless communications and networking enables customers to develop smarter, simpler, safer and synchronized products for the person, work team, home and automobile. Motorola's worldwide semiconductor sales were $5.0 billion (USD) in 2002. For more information please visit www.motorola.com/semiconductors

About Motorola, Inc.
Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important technologies that make things smarter and life better for people, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit: www.motorola.com/

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