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Motorola Introduces
Two New Ways to Communicate at the Touch of a
Button
The Motorola C698p and
C381p extend Push-to-Talk over Cellular (PoC) portfolio; deliver solutions to
fit every personality, every
budget
SCHAUMBURG, Ill. - January 19, 2005
- Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today
introduced two new GSM handsets to its Push-to-Talk over Cellular (PoC)
portfolio — the fashionable C698p and the fun, affordable C381p. Each
handset is engineered to deliver Motorola’s distinct PoC experience, but
designed to fit different lifestyles and different budgets, giving consumers
yet more choice when they
‘Push-to-Talk’*.
Motorola is at the
forefront of the PoC market with 23 network operator contracts covering 27
countries around the world. By adding the C698p and C381p handsets to its line
up, Motorola has created a true multi-tiered PoC portfolio. This solution
enables operators to extend Push-to-Talk services to even more subscribers
— from mass market to high-end — meeting a variety of consumer needs
and helping pave the way for future “Push-to” services like video
and data.
“Push-to-Talk changes the
mobile experience by extending the phone call into a new, more immediate and
engaging way to communicate,” said Joel Holl, Director, GSM PTT Products
for Motorola’s Mobile Devices business. “The technology cuts across
lifestyles, consumer segments, and even helps bridge the environments we work,
live and play in. A business person can push-to-talk with his colleagues one
minute then conduct a group chat with his family the next. So choice is key.
By enhancing our already robust PoC portfolio, Motorola is bringing consumers
more choice and operators more opportunities to generate revenue.”
Motorola C698p
A cool, high-tech “candybar”
styled handset, the Motorola C698p is as fun as it is fashionable. The Motorola
C698p features dual high-audio speakers optimized to deliver a superior audio
experience for using PoC, listening to the latest MP3’s or just chatting
with friends. It also boasts an integrated VGA camera and a large 65,000-colour
display screen — plus key features like preloaded and downloadable games
and tri-band technology — to give consumers the perfect blend of
entertainment and communication.
Motorola
C381p
The Motorola C381p brings connection and
personalization to the mass-market. Whether using PoC to connect to co-workers,
friends or family or experiencing other exciting messaging options like MMS, the
C381p is a mighty mobile that packs a punch*. To shine professionally, the
C381p lets you synchronize your calendar and contacts with your PC via
Motorola’s Mobile Phone Tools software and multi-task while on its
integrated speakerphone.
Both the C698p and
C381p feature Motorola’s signature PoC user interface, dedicated
Push-to-Talk key and one-touch access to presence-enabled PoC contacts for quick
one-to-one or group communication. They join Motorola’s current portfolio
of PoC-enabled mobiles — featuring the popular V400p for GSM operators and
T300p and V65p for CDMA operators.
Operator
partners will benefit from Motorola’s PoC solutions by being able to offer
a new consumer service with limited network implementation requirements. The
Motorola PoC solution’s intuitive experience is also expected to help
increase average revenue per user by encouraging frequent use of the new
feature.
Motorola &
Interoperability
Motorola is committed to the
industry-led effort to define technical standard specifications for PoC.
Interoperability is an enabler for broad-based acceptance of a new service like
PoC and is fundamental to ensuring PoC services meet user expectations whether
on their home network or while roaming. Motorola continues its work with other
industry leaders and has announced joint interoperability testing to promote a
final PoC standard for submission to Open Mobile Alliance (OMA).
In February 2004, Motorola announced its PoC
Device Interoperability Program, extending its commitment to make its interface
specifications available to licensees, and will continue to introduce a wide
choice of PoC handsets to the market, benefiting both consumers and operators.
About
Motorola
Motorola is a Fortune 100 global
communications leader that provides seamless mobility products and solutions
across broadband, embedded systems and wireless networks. In your home, auto,
workplace, and all spaces in between, seamless mobility means you can reach the
people, things and information you need, while on the go. Seamless mobility
harnesses the power of technology convergence and enables smarter, faster,
cost-effective and flexible communication. Motorola had sales of US$27.1 billion
in 2003. For more information: www.motorola.com.
#
# #
Media Contact:
Barbara
Mills
Motorola
+ 44
(0)1256 790 432
barbara.mills@motorola.com
Sharen
Santoski
Motorola
+1
617 252 9662
sharen.santoski@motorola.com
*
Push to Talk over cellular (“PoC”) and the other features indicated
herein are network and subscription dependent features, and are not available in
all areas. PoC connectivity requires PoC compatible phones.
MOTOROLA and the Stylized M Logo are
registered in the US Patent & Trademark Office. All other product or
service names are the property of their respective owners. © Motorola,
Inc. 2005
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