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Motorola and Oakley Introduce First Bluetooth Sunglasses
Cutting-Edge RAZRWire Line Offers Consumers On-The-Go Connections
Cannes, France – February 14, 2005 – Motorola, Inc. (NYSE: MOT) and Oakley, Inc. (NYSE: OO) today unveiled a new line of premium Bluetooth® wireless technology eyewear designed to keep consumers comfortable and connected. Named RAZRWire, the invention frees the wearer from cumbersome wires and allows active users to quickly answer or place calls with the touch of a button. RAZRWire represents the fusion of world-class Oakley optics with Motorola’s industry-leading Bluetooth technology.
Available in three frame colors RAZRWire delivers communication in a fashionable, convenient package. The product was developed to meet the needs of active consumers seeking seamless mobility, offering them an integrated easy-to-use design. For cyclists, skateboarders, rock climbers, golfers – practically anyone who is active outdoors – the innovative eyewear encourages hands-free connection while on the go.
“Motorola’s leadership in Bluetooth wireless technology has opened doors with industry leaders like Oakley, who have the credibility and engineering expertise to collaborate on breakthrough products,” said Bruce Hawver, Vice President and General Manager, Motorola Companion Products group. “This new line of wireless wearables creates a seamless experience for active consumers – they can go from one environment to the next and stay connected at the touch of a button.”
“Technology is shaping the future of fashion,” said Cos Lykos, Vice President Business Development, Oakley. “RAZRWire is a uniquely positioned product that innovates fashion with science to blend form with function, optimizing both.”
The unique features of RAZRWire include Oakley’s comfortable, lightweight frame made of O-Luminum, a durable alloy that is 40 percent lighter than pure titanium. RAZRWire includes patented XYZ Optics®, an innovation that maintains razor-sharp clarity at all angles of vision. Customers also get the impact protection and 100% UV filtering synonymous with Oakley performance eyewear, and all this technology comes with the convenience of never having to worry about tangled wires again. The product is expected to be available in the second half of 2005.
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About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 100 countries. Trailing-12-month revenues through September 30, 2004 totaled $548.9 million and generated net income of $34.8 million. Oakley, Inc. press releases, SEC filings and the company’s Annual Report are available at no charge through the company’s website at www.oakley.com.
Media Contact:
Una Kent
Motorola Mobile Devices
+44 (0)7802 365 956
Una.Kent@motorola.com
MOTOROLA and the stylised M Logo are registered in the U.S. Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including but not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators are based upon current information and expectations and are subject to change based on factors beyond the control of the company. Forward-looking statements typically are identified by the use of terms such as “may,” “will,” “should,” “might,” “believe,” “expect,” “anticipate,” “estimate” and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including: acceptance and performance of the company’s 2005 women’s range of apparel; risks related to the successful launch and sale of Oakley Thump; risks related to the successful launch and sale of RAZRWire; the company’s ability to manage rapid growth; risks related to the limited visibility of future sunglass orders associated with the company’s “at once” production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company’s internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on eyewear sales to Sunglass Hut, which is owned by a major competitor and, accordingly, could materially alter or terminate its relationship with the company; the company’s ability to expand distribution channels and its own retail operations in a timely manner; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; continued weakness of economic conditions could continue to reduce or further reduce demand for products sold by the company and could adversely affect profitability, especially of the company’s retail operations; further terrorist acts, or the threat thereof, could continue to adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company’s operations and financial performance; the ability of the company to integrate acquisitions and licensing arrangements without adversely affecting operations; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the acceptance in the marketplace of the company’s new products and changes in consumer preferences; reductions in sales of products, either as the result of economic or other conditions or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company’s operations including temporary blackouts at the company’s facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters concentrated in Southern California where substantially all of the companies operations are based; the company’s ability to identify and execute successfully cost control initiatives; and other risks outlined in the company’s SEC filings, including but not limited to the Annual Report on Form 10-K for the year ended December 31, 2003 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.
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