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Motorola Poised to Drive Mobile Phone Adoption for Mass Market Consumers
Five New Mass Market Handsets Underscore Motorola’s Efforts to ‘Connect the Unconnected’
Singapore, 3GSM Asia 2005 – 27 September, 2005 – Motorola today unveiled a new portfolio of products demonstrating its continuing commitment to meet the needs of mass market consumers around the world. Motorola's expanded product portfolio is designed to address the diverse needs and desires of mass market consumers.
Motorola continues its pledge to serve mass market consumers by introducing compelling features, designs, and technologies such as stylish thin form factors, TFT displays, FM Radio, Camera, Speakerphone, and Lantern across a broad range of products. These new handsets, which include the C118, C139, C168, C257, and C261, offer consumers choices that best suit the needs of their professional and private lives.
“Motorola is committed to delivering mobile communications to everyone. Building on the momentum of our mass market portfolio, including the GSMA Emerging Markets Handset Program, we have enhanced and expanded this portfolio to meet the diverse needs of today's consumers globally. Our new devices include inspired designs and focus on the best of the basics, while providing valuable extras that extend their usefulness even further.” said Steve Lalla, Vice President and General Manager, Mass Market Products, Mobile Devices, Motorola.
Motorola C118
With its compact design and easy-to-use keypad, the C118 is a versatile handset that provides impressive talk times of up to 450 minutes and up to 350 hours of standby, reducing the need for frequent recharging. The phone features selectable ringtones, short message service (SMS), alarm clock, screensavers, and games making the Motorola C118 a practical and affordable mobile phone for everyday use.
Motorola C139
With its brilliant color display, compact size, and durable anti-slip side grips, the C139 keeps you connected in style. The C139 is packed with features including a 65,000 colour TFT display, multi-character phonebook search with internal phonebook storage, SMS, vCard, calendar/datebook with alarm, downloadable ringtones, and an impressive 700 minutes of talk time/ 450 hours of standby time. The phone also includes enhanced usability features such as zoom font, which displays enlarged characters when entering numbers, and Motorola’s illuminating Lantern technology.
Motorola C168
Designed for the socially minded individual on the go, Motorola’s C168 offers broad functionality and features in a sleek and slim form factor. With storage for up to 600 phonebook entries and 250 SMS messages, the C168 allows users to keep important information and messages at their fingertips. The C168 includes a 65,000 colour screen, Multimedia Messaging Service (MMS), zoom font, polyphonic ringtones, as well as Motorola’s Lantern feature. In addition, the C168 keeps everyone connected with the latest news and information via a built in FM Stereo radio.
Motorola C257/261
The C257 and C261 are the latest of Motorola’s slim and stylish handsets, which focus on sophisticated ultra-thin design. These new phones provide a high sense of style and value for mass market consumers. Both models offer a crystal clear TFT display capable of 65,000 colours, MMS and up to 450 minutes of talk time and 250 hours of stand-by. The C257 and C261 also include speakerphone functionality enabling users to engage in conference calls with small groups. In addition, the C261 features a VGA camera to capture images while on the move.
Motorola is showcasing its new mass market handsets at the Emerging Market Pavilion, 3GSM Asia, Suntec City Convention Center, Singapore.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
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Media Contacts:
Motorola
Lena Goh, PR & Marketing Manager, Mobile Devices, High Growth Markets
+ 65 6486 3156
lena.goh@motorola.com
Una Kent, Director Communications, Mobile Devices, Europe & High Growth Markets
+44 7802 365956
una.kent@motorola.com
Howorth Communications Digital Lifestyle Group
David Sims
+61 2 8281 3852
dlg@howorth.com.au
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
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