Motorola Unveils Advanced Development Tools Strategy for its 56F800 Family

AUSTIN, Texas - April 24, 2003 - Cost effective demonstration board and complimentary CodeWarrior® Development Studio to support the advanced 56F800 30 MIPS devices

What:
Motorola drastically reduces prices for the CodeWarrior for DSP56800 development environment offering rapid and cost-effective MCU and DSP system tools for designers. Motorola aligns the 56800 strategy to MCU families with the introduction of low-cost development tools.

Why:
The CodeWarrior development tool speeds the OEM product to market. Cost effective development tools are engineered to provide easy access to designers during hard economic times and save companies significant development costs. The currently priced $1,195 (USD) CodeWarrior for DSP56800 development environment has been reduced and is available until August 2003 from $0 (complimentary) for memory sizes up to 16 Kbytes to $495 (USD), for memory sizes greater than 16 Kbytes.

Benefits:
The expansion of the 56F800 family targets low-end solutions requiring up to 30 MIPS performance with a minimal investment in development tools. The two new devices expand the evolving 56F800 family to nine (9) flash-based hybrid controller devices. Further enhancements are currently planned to speed customer time to market. The upcoming F8300 devices are currently sampling with production scheduled for 4Q 2003.

Features:
Single development environment equates to short development time
- Development kit includes:
- Complimentary CodeWarrior Development Studio
- Demonstration board including 30 MIPS 56F801 processor
- Parallel cable and power supply
- Software Development Kit and 56800 Training CD-ROMs
- Preprogrammed sample application
- On-board expansion capabilities for development activities
- DSP functionality that "feels" like an MCU is easy to use
- Single integrated circuit incorporating MCU and DSP provides cost savings

Customer Response:
Design engineers must balance creative aspects of product development with expectations to produce in a timely manner. The 56F800 facilitates improved efficiency and performance while reducing system cost and power demands. Motorola is the first semiconductor manufacturer to combine MCU and DSP capabilities on a single device.

Price and Availability:
The CodeWarrior for DSP56800 development environment is available until the end of August 2003 at a suggested resale price of $0 (complimentary) to $495 (USD), depending on memory size. The Development Kit is available at a suggested resale price of $49.95(USD) with a North American power supply (DSP56F800DEMO), or $64.95 (USD) with an international power supply (DSP56F800DEMO-E). Note: the "F" in the part number designates a flash-based device.

The suggested resale price of the 30 MIPS 56F801 device is $3.30 (USD) each in 10,000 piece quantities, and the suggested resale price of the 30 MIPS 56F802 device is $2.98 (USD) each in 10,000 piece quantities.

For more information visit: www.Motorola.com/mcu

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Media Contacts:

Americas
Starlyn Aurit
Motorola
+1 (512) 895-2085
starlyn.aurit@motorola.com

Jim Farrell
Motorola
+1 (512) 895-2035
J.Farrell@motorola.com

Europe
Regina Cirmonova
Motorola
+41-22-799-1258 Office
+41-22-799-1340 FAX
regina.cirmonova@motorola.com

Asia/Pacific
Gloria Shiu
Motorola Semiconductors (Hong Kong)
+852-2666-8237 Office
mailto:r42970@email.sps.mot.com

Koichi Yoshimura (Japan)
Motorola Japan Ltd.
+81-3-3280-8672
+81-3-3440-0338 FAX

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