Motorola Provides Consumers With New Mobile
Music Experiences New
Application Brings Current and Emerging Rock, Pop, Hip-Hop and R&B Artists
to Wireless HandsetsLIBERTYVILLE, Ill.,
March 25, 2003 – Motorola, Inc. (NYSE: MOT), a global leader in wireless
communications, today announced a first-of-its-kind program offering consumers
new wireless music experiences and simultaneously providing artists and record
labels with a unique new way to reach music fans. The program provides
consumers with downloadable packaged themes featuring music from a variety of
rock, pop, hip-hop and R&B artists. The packaged themes include cutting
edge technology, which delivers animated screensavers based on music videos,
polyphonic ringtones of new songs, and wallpaper of artists’ photos.
Answering the global call for mobile personalization, this powerful new offering
enables music fans to morph compatible* Motorola phones into handheld tributes
to existing favorites or newly discovered talent on the global music scene.
Fans can act as artist advocates by playing ringtones for some albums that have
yet to be released, creating early buzz and interest in new artist
releases.
On March 17
th, Motorola
launched this unique two-part promotion
called
“MAKETHEMIXMOTO.” Part one
centers on fans voting and providing feedback on new music from several current
and emerging bands from a variety of genres including Mr. Cheeks, New Found
Glory and Something Corporate as well as All American Rejects, Cooler Kids,
Thicke and Dani Stevenson.
In part two,
consumers remix the featured artist’s music via Motorola’s unique
MOTOMixer™ technology, which allows consumers to
modify existing polyphonic ringtones and make their own creation – a
ringtone remix. Fans then submit their remixed tune to the
“MAKETHEMIXMOTO” challenge to win prizes ranging from chats with the
featured artist of their ringtone choice to concert tickets and more.
“MAKETHEMIXMOTO” is just the
latest example of Motorola’s commitment, with key carrier partners, to
bring exciting, new-to-the-world experiences to the wireless space. Put top
record labels, new and emerging performers, and state of the art wireless tech
together, and you get a new kind of creative feedback loop – between fan
and artist – that can be really compelling,” said Geoffrey Frost,
corporate vice president of global marketing for Motorola. “This is next
in a series of exciting partnerships to win the battle for consumer experience
and build heat around the Motorola
brand.”
The downloadable theme
collections offer a new outlet for musical appreciation and provide fans with
the ability to show their support for their favorite artists while they are on
the go. In addition, artist information will be included on the campaign Web
site incorporating news on the band’s latest album, hottest track for
listening, digital music video, photographs and more. To purchase theme
collections and participate in the “MAKETHEMIXMOTO” promotion,
consumers can visit www.hellomoto.com and enter the “MAKETHEMIXMOTO”
section.
Part two of the
“MAKETHEMIXMOTO” challenge begins on April 21
st, 2003.
More information will be announced soon – stay
tuned.
About
MotorolaMotorola, Inc. (NYSE:MOT) is a global
leader in providing integrated communications and embedded electronic solutions.
Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen
dedicated to ethical business practices and pioneering important technologies
that make things smarter and life better for people, honored traditions that
began when the company was founded 75 years ago this year. For more information
please visit
www.motorola.com.
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Media
Contacts:Monica Rohleder
Motorola,
Inc.
+1-847-523-5377
monica.rohleder@motorola.comChristi
Hardin
Motorola Media Intelligence
Center
+1 323 966
5620
mmic@hillandknowlton.com*
Motorola handsets must have polyphonic (multi-instrument)
speakers.
MOTOROLA and the Stylized M Logo are
registered in the US Patent & Trademark Office. All other product or
service names are the property of their respective owners.