Motorola Unveils Harley-Davidson
100th Anniversary Mobile
PhoneHarley-Davidson
enthusiasts can now share their journey with a customized V60i mobile phone
FARMINGTON HILLS, Mich., -- April 10, 2003
-- Today, Motorola, Inc.’s (NYSE:MOT) Automotive Division unveiled two
brand-new versions of a customized V60i mobile phone. Based upon one of the
most popular mobile phone models in North America, the phones are available in
black with leather or chrome on chrome and are engraved with the Harley-Davidson
100th Anniversary logo. The mobile phones will be sold initially at
participating Harley-Davidson dealerships across the
country.
Consumers in North America interested
in ordering the special 100
th Anniversary mobile phone can visit
their closest participating Harley-Davidson dealer to purchase the phone. To
find participating dealers, consumers can visit the website
www.journeymoto.com.
“Harley-Davidson recognizes that mobile
phones were one of the leading lifestyle products purchased by consumers
during 2002,” said Ruth Crowley, vice president of Harley-Davidson.
“Harley-Davidson understands the need for family and friends to stay in
touch while away from home, especially during our 100
th Anniversary
events. We thought this high-tech phone from Motorola was a nice addition to
our line for 2003.”
“Motorola is
excited to create a product that incorporates Harley-Davidson’s brand and
enables us to help celebrate their 100
th Anniversary in a unique and
relevant way,” said Tim Callard, vice president and director of sales for
Motorola Automotive. “We believe that consumers will find the
authentically-styled V60i anniversary mobile phone a must-have, and a natural
extension of their Harley-Davidson mobile
lifestyle.”
Motorola is working with a
wireless-activation and specialized-distribution company, American Wireless,
Inc., to facilitate this 100
th Anniversary mobile phone offering.
With its wireless carrier contracts, distribution facilities, and call center,
American Wireless will process phone orders for the Harley-Davidson dealers and
assist consumers in either selecting a new service plan from a variety of major,
national wireless carriers or migrate their existing wireless phone number and
service plan to a carrier-compatible phone. Cost of the mobile phone is
dependent upon the differing service plan
options.
The 100
th Anniversary
customized V60i mobile phone offers an array of exciting features. In addition
to phone calls, this pocket-sized mobile phone enables Harley-Davidson
enthusiasts to choose from specially selected embedded ring tones based on
popular road songs. The mobile phone is equipped with a variety of standard
features including the ability to compose or download other pre-composed ring
tones; chat in real-time; play pre-loaded games; download a new game with
Java™ 2 Platform, Micro Edition (J2ME)
technology or access the Internet to get information on news, weather, stock
market and more. Consumers also have the option of purchasing additional
Motorola compatible accessories for the mobile phone including an attachable MP3
player, FM Radio, Clip-On Speaker Phone and
more.
The mobile phone is available in three
wireless technologies including Code Division Multiple Access (CDMA), Time
Division Multiple Access (TDMA) or Global System for Mobile Communications
(GSM).
Editors
NoteAn image gallery of the customized
100
th Anniversary mobile phone can be seen at
www.journeymoto.com.
About
MotorolaMotorola, Inc. (NYSE:MOT) is a global
leader in providing integrated communications and embedded electronic solutions.
Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen
dedicated to ethical business practices and pioneering important technologies
that make things smarter and life better for people, honored traditions that
began when the company was founded 75 years ago this year. For more
information, please visit:
www.motorola.com.Motorola
recognizes that use of wireless products in a vehicle, which are important tools
when properly used, require the exercise of good driving judgment. Motorola
strongly advocates responsible driving and summarizes this position by stating,
DRIVE SAFE, CALL SMART(tm). For more information please visit our website at
www.motorola.com/callsmart.
About
Harley-Davidson Harley-Davidson, Inc. is the
parent company for the group of companies doing business as Harley-Davidson
Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services.
Harley-Davidson Motor Company produces heavyweight street, custom and touring
motorcycles and offers a complete line of motorcycle parts, accessories, apparel
and general merchandise. Buell Motorcycle Company produces sport motorcycles in
addition to motorcycle parts, accessories and apparel. Harley-Davidson
Financial Services, Inc. provides wholesale and retail financing and insurance
programs to Harley-Davidson/Buell dealers and customers. For more information,
please visit:
www.harley-davidson.com.
About
American WirelessAmerican Wireless, the first
and largest master agent in the U.S. and a specialized distributor for the
wireless retail channel, serves as a critical intermediary between wireless
carriers and the indirect retail channel. American Wireless is headquartered in
Campbell, California and is a wholly-owned subsidiary of The Brix Group, Inc.
For more information, visit the American Wireless web site at
www.americanwireless.com.
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*Network, subscription and SIM card or
service provider dependent feature. Not available in all
areas.
Media
Contact:Sue
Frederick
Motorola,
Inc.
248.994.7281
sue.frederick@motorola.comRebecca
Bortner
Harley-Davidson
Communications
414.343.8479
rebecca.bortner@harley-davdison.comMOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners.
Java and all other Java-based marks are trademarks or registered trademarks of
Sun Microsystems, Inc. in the U.S. and other countries. © Motorola, Inc.
2003.
