Motorola and PowerDsine Form Strategic
Partnership to Deliver Power over Ethernet
ASICMarket Leaders Combine to
Create Industry's First 12-Port 802.3af Compliant Chip for Emerging PoE
MarketSMART NETWORKS DEVELOPER FORUM,
PARIS - June 5, 2003 -Motorola Inc.'s (NYSE: MOT) Semiconductor Products Sector
and PowerDsine, the leader in Power over Ethernet (PoE) solutions, are combining
expertise to jointly create an application-specific integrated circuit (ASIC)
for the emerging PoE market.
PowerDsine and
Motorola will assemble a joint team of engineers to design 802.3af-compliant
chips based on Motorola's SMARTMOS™ technology and PowerDsine's Power over
LAN™ technology. The first chip will integrate power, analog and logic
functions into one device. Its use in Ethernet switches and midspans - an
alternative for power sourcing equipment - will allow next generation network
devices to share power and data over the same
cable.
"By easing the expansion of networks,
PoE reduces common concerns for limited space, costly installations and
extensive back-up systems,” said Dave Passmore, research director of The
Burton Group. “And, as the industrial market gravitates towards Ethernet
bus applications, PoE opens doors for automation and control
applications."
Partnership
AdvantagesMotorola's and PowerDsine's
strategic partnership agreement leverages the two company's strengths to ease
PoE installations and reduce overall installation costs. Motorola's SMARTMOS
technology and PowerDsine's foothold in the PoE market enable a level of
integration unparalleled in the industry. PowerDsine holds 85 percent share of
the midspan market and a 50 percent share of the integrated solutions
market.
Motorola's SMARTMOS technology is the
backbone of mixed-signal analog integrated circuits and acts as the interface
between the digital environment of leading-edge microprocessors and analog,
real-world interaction such as sensing, providing power or driving motion. The
SMARTMOS8 process allows power, high-voltage analog and high-density digital
logic functions to be manufactured on a single chip in less space than previous
generations. This helps simplify system design, lower costs and improve
reliability.
"With more than one million ports
shipped in 2002 and its pioneering role in the IEEE 802.3af standard task force,
PowerDsine has proven its leadership in the PoE industry," said Ciaran Connell,
marketing and strategy manager of Motorola's Analog Products Division.
"Combining our company's expertise, we will deliver the industry's only
single-chip solution and together lead the Power over Ethernet market."
New Market
InnovationThe first product resulting from the
Motorola-PowerDsine collaboration will address the needs for 12, 24 and
48-output equipment. Using the ASIC, networking equipment manufacturers can
expect to be able to directly integrate power sourcing equipment functionality.
Unlike other semiconductors offered for PoE, the chip designed by Motorola and
PowerDsine is expected to provide power to 12 Ethernet ports (15W power per
port) through one chip, minimizing the number of external components and
reducing overall system costs.
Motorola's
SMARTMOS technology and our system know-how allows us to develop an ASIC that
stands above the rest in the industry," said Igal Rotem, chief executive officer
of PowerDsine. "We're working together to extend our market reach and to build a
flexible, yet tightly integrated and reliable solution that is top of the line,
takes up less space and requires fewer components - something customers need
today."
PowerDsine is expected to sample
products to customers by year-end 2003. Volume production is expected in early
2004. The device is fully IEEE 802.3af compliant and also works with
pre-standard proprietary solutions.
About
Power over Ethernet TechnologyPoE is a
technology for wired Ethernet, the most widely installed local area network
(LAN) technology in use today. PoE allows the electrical power necessary for
the operation of each device, to be carried by data cables rather than by power
cords. It minimizes the number of wires that must be strung in order to install
the network, resulting in lower cost, less downtime, easier maintenance and
greater installation flexibility.
According to
PowerDsine, PoE potentially reduces the cost of installing a Wireless LAN access
points by up to 50 percent. Because the network's switches also can deliver
power through the standard Ethernet infrastructure, the need to connect each
access point to a separate electrical circuit and install additional AC power
outlets is eliminated. Beyond cost effectiveness, PoE also can provide customers
with uninterruptible power for critical applications such as IP (Internet
protocol) phones, security cameras, entry loggers and other powered data
terminals.
About the IEEE Standard and Power
over LAN Defined by the IEEE 802.3af Task
Force, the standard is scheduled for ratification in June 2003. For more
information on the standard, go to
www.standards.ieee.org.
Power
over LAN, which encompasses PoE, converges data and operating power into one LAN
cable. The technology allows IP telephones, Wireless LAN access points and other
enterprise terminals to safely receive power over standard Category 5 LAN
cabling without modification to existing infrastructure. The 802.3af standard
defines two alternatives for power sourcing equipment (PSE): end-span and
midspan. End-span refers to an Ethernet switch with embedded Power over LAN
technology. Midspan is a patch-panel resembling device, with multiple channels
(typically 6 to 24), that is placed between any standard switch and the powered
terminal.
Power over LAN provides continuous
service during power outages by using the same centralized, uninterrupted power
supply that backs up the network. This architecture enhances a customer's
investment in both Category 5 infrastructure and in Ethernet switch equipment.
(See graphic at
http://www.motorola.com/mediacenter/graphics/detail/0,1101,768,00.html)
About
PowerDsinePowerDsine
(
www.powerdsine.com)
is the leader in Power over LAN technology, providing the ability to deliver
both power and data over a single network cable. PowerDsine offers converged
power and data solutions to corporate users via its own range of equipment and
via OEM agreements with the leading communications equipment manufacturers.
PowerDsine's product line offers a variety of Power over LAN midspan devices as
well as integrated solutions, which are embedded directly into Ethernet
switches. The company is a founding member of the IEEE 802.3af Task Force and
in June 2002 was awarded most outstanding emerging European hi-tech company of
2002 at Tornado Insider's UpStart Europe event in
Amsterdam.
About Motorola, Inc.'s
Semiconductor Products SectorAs the world's #1
producer of embedded processors, Motorola's Semiconductor Products Sector
creates DigitalDNA(tm) system-on-chip solutions for a connected world. Our
strong focus on wireless communications and networking enables customers to
develop smarter, simpler, safer and synchronized products for the person, work
team, home and automobile. Motorola's worldwide semiconductor sales were $5.0
billion (USD) in 2002. For more information please visit
www.motorola.com/semiconductorsAbout
Motorola, Inc.Motorola, Inc. (NYSE:MOT) is a
global leader in providing integrated communications and embedded electronic
solutions. Sales in 2002 were $27.3 billion. Motorola is a global corporate
citizen dedicated to ethical business practices and pioneering important
technologies that make things smarter and life better for people, honored
traditions that began when the company was founded 75 years ago this year. For
more information, please visit:
www.motorola.com.
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Media
Contacts:PowerDsineNorth
America:
John
Conrad
Merritt
Group
(703)
556-6300
conrad@merrittgrp.comEurope:
Beverley
Knibbs
Éclat
MARKETING
0118 989
5600
beverley@eclat.co.ukMotorolaNorth
America:
Brian
Thorsen
Motorola
+1
(480)
413-5209
brian.thorsen@motorola.comEmilie
Harris
Lois Paul &
Partners
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638-5321
emilie_harris@lpp.comEurope,
Middle East, Africa:
Regina
Cirmonova
Motorola
+41-22-799-1258
regina.cirmonova@motorola.comAsia/Pacific:
Gloria
Shiu
Motorola
+852
2666
8237
gloria.shiu@motorola.comLatin
America:
Jill
Partridge
Motorola
+1
(602)
952-3078
jill.partridge@motorola.comReader
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