Motorola and Nintendo Join Forces to Define
Wireless Portable
GamingWireless Accessory for
Game Boy® Advance and Game Boy Advance SP Unleashes the Game Playing
ExperienceTOKYO -- September 26, 2003 --
Motorola Inc.'s (NYSE:MOT) Semiconductor Products Sector is supplying
high-speed, low-power chipsets to enable an advanced wireless adapter accessory
for use with Nintendo's Game Boy Advance and Game Boy Advance SP. This fusion
of Nintendo's leadership in the portable gaming market and Motorola's own
wireless communication technology together create wireless gaming history;
enabling a revolutionary portable gaming experience for users. The 2.4GHz radio
frequency (RF) chipset enables up to five players to play each other wirelessly,
allowing for flexible, mobile game playing. The wireless adapter with the new
Game Boy Advance software "Pokémon FireRed" and "Pokémon
LeafGreen" will be launched in Japan first half of 2004 (see Note
1).
The Motorola chipset contains a 32-bit RISC
architecture baseband processor and a power-saving RF transceiver in the
globally available 2.4GHz Industrial, Scientific and Medical Band spectrum.
This technology offers robust performance with a high-speed data rate, utilizing
a TDMA (time division multiple access) communication protocol to provide game
users a fast receive-and-respond capability similar to a wired
experience.
Motorola's chipset also features
radio signal interference prevention and low power consumption ensuring users a
long battery life for extended game play. In addition, advanced technology and
packaging techniques of the solution allow for integration, reducing the size of
the Nintendo wireless adapter accessory for convenient
mobility.
Satoru Okada, general manager,
research and engineering department of Nintendo Co., Ltd. stated, "Motorola's
wireless chipset realizes high-speed and low-power consumption. This is one of
the most important solutions for portable gaming. Furthermore, Motorola's
wireless experience, such as, their antenna technology enabled us to develop a
new wireless game system. Motorola also provided extensive contribution not
only in IC development, but considerable system engineering support. This
accomplished a high quality wireless gaming system. Game Boy Advance users will
experience a new style of gaming and
comfort."
Scott Anderson,
president and chief executive of Motorola's Semiconductor Products Sector
commented, "Collaboration with Nintendo, a leader in the consumer entertainment
market, allows us to further demonstrate our embedded wireless leadership. We
have provided Nintendo a full wireless system solution focused on the end-user.
I am confident this will significantly improve the game-playing experience and
as a result, attract many veteran and novice game enthusiasts to Nintendo's
offerings."
This is the latest product in
Motorola's portfolio for the gaming market and builds on the company's wireless
expertise. Motorola provides game device manufacturers hardware, software and
accessories that enable the entertainment and gaming market to take products to
market quickly and
intelligently.
DocumentationWireless
Communications
Website:
www.motorola.com/wireless-semiAdapter
Accessory
Photo:
www.motorola.com/mediacenter/graphics/detail/0,,870,00.htmlGame
Boy® Advance SP and Adapter Accessory
Photo:
www.motorola.com/mediacenter/graphics/detail/0,,869,00.htmlAbout
Motorola's Semiconductor Products SectorAs the
world's #1 producer of embedded processors, Motorola's Semiconductor Products
Sector creates DigitalDNA™ system-on-chip solutions for a connected world.
Our strong focus on wireless communications and networking enables customers to
develop smarter, simpler, safer and synchronized products for the person, work
team, home and automobile. Motorola's worldwide semiconductor sales were $5.0
billion (USD) in 2002. For more information please visit
www.motorola.com/semiconductorsAbout
MotorolaMotorola, Inc. (NYSE:MOT) is a global
leader in providing integrated communications and embedded electronic solutions.
Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen
dedicated to ethical business practices and pioneering important technologies
that make things smarter and life better, honored traditions that began when the
company was founded 75 years ago this year. For more information, please visit:
www.motorola.com#
# #
Media
Contacts:North
America
Genessa
Mahoney
Motorola
+1
480
413-3573
genessa.mahoney@motorola.comMaria
Burpee
Motorola
+1 512
895-6645
Maria.Burpee@motorola.comEurope,
Middle East and Africa
Regina
Cirmonova
Motorola
+41
22 7991
258
regina.cirmonova@motorola.comAsia
Pacific
Gloria
Shiu
Motorola
+85 22
666
8237
gloria.shiu@motorola.comJapan
Koichi
Yoshimura
Motorola
+81
3 3280
8672
koichi.yoshimura@motorola.comMOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners.
© Motorola, Inc. 2003. All rights
reserved.
Note 1: "Pokémon FireRed" and
"Pokémon LeafGreen" are the translations of the Japanese game titles, not
the official product names elsewhere.
