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Motorola Helps to Make the Latest in Digital
Entertainment Technologies Much More Simple...and a Lot More Fun
HORSHAM, Pa. – Sept. 22, 2003
– The world’s leading supplier of digital cable set-tops and cable
modems, Motorola, Inc. (NYSE:MOT) Broadband Communications Sector, is removing
some of the mystery surrounding today’s new digital entertainment
technologies – high-definition television (HDTV); video-on-demand (VOD) /
everything-on-demand (EOD); and digital video recording (DVR). By sharing its
expertise and knowledge, Motorola is helping to make these services easier to
use – and a lot more fun – all of which is key to ultimately
accelerating the widespread adoption of digital
technology.
“Today, we’re
witnessing an interesting technology conundrum. On one side, interest in
digital entertainment technologies is growing so rapidly, we’re seeing
digital TV becoming part of TV plot lines on shows such as: ‘Sex and the
City,’ ‘Mind of the Married Man,’ ‘South Park,’
and ‘King of Queens.’ Yet, when you talk to consumers on the
street, you quickly realize that a great deal of confusion and hesitation still
surrounds these technologies,” said Dan Moloney, Motorola executive vice
president and president and CEO, Broadband Communications Sector.
“At Motorola Broadband, we’re
focused on making home entertainment and network devices that are smart, simple
to use...and of course, fun. We believe this focus will help propel mass
deployment of digital entertainment technology – which will ultimately
give more consumers more control over their home entertainment
experience,” Moloney continued.
In
addition, to help bridge this gap, Motorola is answering the key technology
questions on consumers’ minds. A few of these include:
What’s the difference between HDTV and digital
television?
Why should I buy HDTV?
What do I need to experience HDTV?
How is everything-on-demand (EOD) different from
pay-per-view?
How can I tell if EOD is available in my
area?
What’s the difference between a DVR and a
VCR?
How do I get a
DVR? Consumers, media and
analysts can access videos and FAQs dedicated to these topics on
Motorola's Media Center.Motorola’s
“connected home” strategy allows consumers to share and view content
wherever and whenever they want – for ultimate enjoyment and control over
their entertainment experience. The company’s full line of digital
entertainment and information solutions include the industry’s first
digital set-top to integrate HDTV and DVR capabilities, as well as
Motorola’s recently introduced broadband media center featuring two-tuner
DVR, HDTV and a progressive scan DVD player.
With shipments totaling over 27 million,
Motorola Broadband’s digital cable set-top family is recognized as the
industry’s most advanced and extensive digital offering.
About Motorola
Broadband Communications Sector The Motorola
Broadband Communications Sector provides a scalable, integrated end-to-end
system for the delivery of broadband services that keeps consumers informed,
entertained and connected. Its technology enables network operators and
retailers to create and execute on new business opportunities by providing
innovative products and services to the home. Customer-responsive design and
manufacturing expertise further contribute to the company’s position as
the world's leading supplier of digital cable set-tops and cable modems. For
more information about the Motorola Broadband Communications Sector, visit
www.motorola.com/broadband. About
MotorolaMotorola, Inc. (NYSE:MOT) is a global
leader in wireless, automotive and broadband communications. Sales in 2002
were $27.3 billion. Motorola is a global corporate citizen dedicated to
ethical business practices and pioneering important innovations that make things
smarter and life better, honored traditions that began when the company was
founded 75 years ago this year. For more information, please visit
www.motorola.com. #
# # Media Contact:
Motorola Jeanne
Russo +1-215-323-1873 jeanne.russo@motorola.com
MOTOROLA and the Stylized M Logo are
registered in the US Patent & Trademark Office. All other product or service
names are the property of their respective owners. © Motorola, Inc.
2003. |