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Revolutionary Semiconductor Technology
Breakthrough by Motorola Opens New Opportunities to Double the Market for Smart
Wireless Devices
Mobile Extreme
Convergence Architecture Rethinks Mobile Technology Design for Mass Market
Deployment
LAS VEGAS, Oct. 22 –
Motorola, Inc.’s (NYSE: MOT) Semiconductor Products Sector is completely
revolutionizing the development of multi-media mobile devices with its new
Mobile Extreme Convergence (MXC) architecture, which will remove many of the
current design limitations of affordable, advanced, full-featured mobile
devices. By totally redesigning the mobile architecture to combine functions,
high-performance mass-market mobile devices can be developed affordably on a
platform the size of a postage stamp - a significant jump over today’s
smallest approaches that are the size of a business
card.
The MXC architecture simplifies and cuts
development times, drives new applications, increases carrier margins and speeds
adoption of mobile devices by rethinking the architecture to eliminate current
design roadblocks and reduce cost, complexity, size, power consumption and part
count. It will open new markets for the next generation of “smart”
mobile devices and consumer
electronics.
“With the Extreme
Convergence architecture, Motorola’s Semiconductor Products Sector has
found a way to simplify the design of hardware and software and to reduce the
cost of components for mobile systems,” said Max Baron, principal analyst,
InStat/MDR. Motorola’s technical and business strategy combines DSP and
applications processor cores positioning the company to compete in a wide
variety of applications that goes beyond traditional mobile devices and into
consumer electronics. The rapid delivery of chips and platforms by Motorola for
mobile and tethered applications will enable it to secure a solid share in an
addressable embedded processors market that is expected to consume over 900
million chips by 2007.”
Delivers Value
to All Market Participants
MXC is specifically
designed to provide a powerful, yet simplified, device development platform for
manufacturers and mobile operators to bring advanced products to consumers.
MXC is designed to significantly reduce the
materials and development effort required enabling original equipment
manufacturer (OEM) developers to deliver higher featured mobile devices at
nearly half the cost and more rapidly than ever before. The MXC’s small
footprint, high performance, and flexibility allow developers to use a single
platform to target multiple product designs ranging from entertainment to
enterprise applications that currently are delivered through as many as 300-400
components. This facilitates the creation of thousands of permutations of
devices without changing the central core of the
designs.
As mobile carriers struggle to improve
margins, they are pressuring suppliers to deliver products at much lower price
points. Incremental cost improvements are no longer enough. OEMs can offer
feature-rich, innovative devices at mass market prices, doubling the addressable
market size, creating new revenue opportunities and providing higher value
services to their customers.
To protect
consumers, operators and content owners, the market requires mobile devices
offering both onboard security, like fingerprint recognition technology, and
secure over-the-air transactions. Motorola’s Semiconductor Products
Sector built a security engine into the MXC architecture to increase the speed
of adoption of everything from music downloads to mobile credit card
transactions.
“To meet growing cost
pressures manufacturers have attempted to shrink the size of components. We
went outside of that box and rethought the entire device architecture. Our new
MXC architecture is the result, and with it, we believe we have a revolutionary
innovation that will significantly impact mobile market growth,” said
Franz
Fink, vice president and general manager of
Motorola’s Wireless and Mobile Systems Group. “The MXC architecture
is a streamlined approach to building devices, and that means OEMs have the
potential to double or even triple the number and kind of devices they make and
deploy. MXC also makes it possible for OEMs to bring highly valued applications
into the mass-market, enabling untapped value for suppliers, carriers,
developers and consumers alike.”
A
Reset in Building Mobile Platforms
Comprising
one of the largest assemblies of advanced technology in its history,
Motorola’s Semiconductor Products Sector has combined an exceptional array
of knowledge and design expertise to produce this revolutionary architecture. A
complete rethink of cellular platform design, the MXC
architecture:
- Converges the hardware
needed to drive call processing technology and applications processing
technology with a shared memory system, enhancing the performance of both
functions
- Separates the communication
function software to provide a clean application development environment for
rapid deployment of features across tiers, allowing developers to write once and
port their applications to any other device, using a consistent processing
core
- Utilizes hardware acceleration
and memory caching techniques to dramatically cut power consumption
- Secures airborne transactions and
provides on-board security by incorporating Motorola’s security technology
to help protect consumers and enable widespread access to anywhere, anytime
downloads like video files and mobile commerce
transactions
- Enables a
“system-in-a-postage-stamp”-size module, to be easily integrated
into existing device footprints. When fully implemented, the architecture is
expected to deliver a fully equipped “smartphone” platform in a 16
by 20 millimeter package and a slim 1.4 millimeters, enabling virtually any
product - an MP3 player, a handheld DVD, a digital camera - to become a fully
functioned “smart mobile
device”
Availability
The
first chips using the MXC architecture are expected to sample in the second half
of 2004.
For more information on the Mobile
Extreme Convergence (MXC) Architecture, please visit www.motorola.com/mxc.
Photos:
MXC
Gaming Concept
MXC
Music Player Concept
MXC
Phone Concept
About Motorola Semiconductor
Products Sector
As the world's #1 producer of
embedded processors, Motorola's Semiconductor Products Sector creates
DigitalDNA™ system-on-chip solutions for a connected world. Our strong
focus on wireless communications and networking enables customers to develop
smarter, simpler, safer and synchronized products for the person, work team,
home and automobile. Motorola's worldwide semiconductor sales were $5.0 billion
(USD) in 2002. For more information please visit www.motorola.com/semiconductors
About
Motorola
Motorola, Inc. (NYSE:MOT) is a global
leader in wireless, automotive and broadband communications. Sales in 2002 were
$27.3 billion. Motorola is a global corporate citizen dedicated to ethical
business practices and pioneering important innovations that make things smarter
and life better, honored traditions that began when the company was founded 75
years ago this year. For more information, please visit www.motorola.com.
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Media
Contacts:
North
America:
Andrea
Crocker
Motorola
+1
(512) 895-7714 office
andrea.crocker@motorola.com
Europe,
Middle East and Africa:
Regina
Cirmonova
Motorola
+41
22 799 1258 office
regina.cirmonova@motorola.com
Asia-Pacific:
Gloria
Shiu (Hong
Kong)
Motorola
+852-2666-8237
gloria.shiu@motorola.com
Koichi
Yoshimura (Japan)
Motorola
+81-3-3280-8672 office
koichi.yoshimura@motorola.com
MOTOROLA
and the Stylized M Logo registered in the U.S. Patent and Trademark Office. All
other product or service names are the property of their respective owners.
© Motorola, Inc. 2003.
- Except for
historical information, all of the expectations and assumptions, contained in
the foregoing are forward-looking statements involving risk and uncertainties.
Important factors that could cause actual results to differ materially from such
forward-looking statements, include, but are not limited to, the competitive
environment for our products, changes of rates of all related services, and
legislation that may affect the industry. For additional information regarding
these and other risks associated with Company’s business refer to the
Company’s reports with the Securities and Exchange
Commission.
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