| |
|
 |
| |
|
|
|
 |
|
|
Phat Farm and
Motorola Unveil the Russell Simmons Phat Farm II Signature Motorola i733 Mobile
Phone
Phat Farm Motorola i733
is the Latest Phone Inspired by Music and Fashion Guru Russell
Simmons
NEW YORK and Plantation, FL.
– December 1, 2003 – Just in time for the holiday gift-giving
season, Phat Farm and Motorola (NYSE: MOT) today announced the Russell Simmons
Phat Farm II Signature Motorola i733 phone. Inspired by Simmons, a music, media
and fashion leader, this limited edition flip-style phone is a smaller, more
advanced version of the original Limited Edition Russell Simmons Signature
Motorola i90c mobile phone. Nextel Communications is the exclusive provider of
wireless service for the new phone.
"Phat Farm
and Motorola are leaders and innovators in their respective industries, making
this alliance an excellent way to introduce ground-breaking products such as
this phone,“ said Russell Simmons, CEO of Phat Farm. “Customized
features and enhanced details make it functional without neglecting style; we're
thrilled with its superior design and
capabilities."
Weighing only five ounces and
measuring 3.6 x 1.1 x 2 inches, the compact flip-style phone features the
following:
● chrome-like metalized
finish
● Phat Farm logo that illuminates to
indicate an incoming call
● Russell
Simmons’ signature and the Phat Farm mission statement inscribed on the
back cover
● vibrant internal screen capable
of displaying up to 65,000 colors
● GPS
location-based services, allowing users to access audible turn-by-turn driving
directions, full-color maps, and local areas of
interest.
“Based
on the success of the first Russell Simmons limited edition mobile phone,
Motorola and Phat Farm wanted to take this new version to the next level by
incorporating more features and more style,” said Peter Aloumanis, general
manager, U.S. Markets Division, Motorola’s
iDEN®
Subscriber Group. “This is another example of how Motorola and Phat Farm
are working together to fuse function, fashion and lifestyle.”
Additional features include assignable ring
tones that allow users to easily identify important calls without even looking
at the phone* and several pre-installed JavaTM games, such as FOX
SportsTM Basketball and FOX Sports Boxing, both by Sorrent, and Black
Jack by dwango®. Users can personalize their phone with several
exclusive wallpaper designs selected by Russell Simmons such as Phat Farm logos,
a picture of Russell Simmons, and a picture in memory of Jam Master Jay. Ring
tones include “Get Busy”, “In Da Club” and “One
Minute Man”.
The phone is available
through Nextel retail stores, www.nextel.com, and by
calling 1-800-NEXTEL9. Price is $399.99, which includes a matching pouch and
earbud. Terms and conditions apply. Service is available through Nextel
Communications in the United States.
About
Phat Farm
Out of the contemporary American
culture he helped to shape, Russell Simmons founded Phat Farm in 1992 as a young
men's fashion label. Phat Farm has since evolved to include a wide range of
apparel and accessories for men, women (Baby Phat) and children (Phat Farm
Kids). Today, the menswear collection includes sportswear, outerwear,
loungewear, underwear, footwear, bags and belts. Luggage, home and fragrance are
in development. Key to Phat Farm's success is the brand's commitment to quality,
innovation in design and support of the retail trade through strategic marketing
and advertising. For the consumer, Phat Farm delivers a universal message that
transcends the "urban fashion label" by breaking stereotypes and ethnic
boundaries -- setting the new standard in sportswear and establishing Phat Farm
as the complete American lifestyle brand.
About Motorola’s iDEN Subscriber
Group
iDEN handsets combine the capabilities of
a digital wireless phone with “always on” Internet access, text
pager, and two-way radio to enable users to instantly communicate with one or
many individuals at the push of a button. For further information on iDEN
handsets, visit www.motorola.com/iden.
About
Motorola
Motorola, Inc. (NYSE:MOT) is a global
leader in providing integrated communications and embedded electronic solutions.
Sales in 2002 were $26.7 billion. Motorola is a global corporate citizen
dedicated to ethical business practices and pioneering important technologies
that make things smarter and life better for people, honoured traditions that
began when the company was founded 75 years ago this year. For more
information, please visit: www.motorola.com.
*
Network and subscription dependent feature. Not available in all areas.
# #
#
Media
Contacts:
Mohamed
Alladin
Company Agenda for Phat
Farm
212-358-9516
Mohamed@companyagenda.com
Lea
Faso
Motorola
954-723-6333
Lea.faso@motorola.com
MOTOROLA and the Stylized M Logo are
registered in the US Patent & Trademark Office. All other product or service
names are the property of their respective owners. © Motorola, Inc.
2003.
Sorrent is a
trademark of Sorrent,Inc. FOX Sports is a registered trademark of FOX
Interactive Television, LLC. dwango is a registered trademark of Dwango Company,
Ltd. Black Jack by dwango is a trademark of Dwango North America, Inc.
Copyright © Dwango North America, Inc.
Java
and all other Java-based marks are trademarks or registered trademarks of Sun
Microsystems, Inc. in the U.S. and other
countries.
To view or download images of the
Russell Simmons Phat Farm II Signature Motorola i733, please visit www.motorola.com/mediacenter/graphics/detail/0,,906,00.html.
|
|
|
|
|
|
