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Motorola Automotive Reveals Latest in-Car
Technology at 2004 North American International Auto
Show
FARMINGTON HILLS, Mich., January 5,
2004 – Technologies that make the car smarter, co-branded wireless phones
and an in-vehicle Bluetooth™ wireless technology system are just a few
technologies Motorola Automotive is displaying at the 2004 North American
International Auto Show (NAIAS). In addition, Motorola Automotive is
demonstrating new technologies and methods available to reduce driver
distraction and encourage responsible
driving.
"By working with major automobile
makers on advanced, in-vehicle electronics and communication systems, Motorola
Automotive has a deep understanding of how to integrate cutting-edge
technologies inside the car," said Jacqui Dedo, corporate vice president and
general manager of market operations for Motorola Automotive. "Exhibiting at
the North American International Auto Show gives us the opportunity to
demonstrate how Motorola Automotive continues to design, adapt and
integrate in-vehicle electronics technology, Telematics and Advanced Driver
Assistance Systems into the vehicle."
During
the NAIAS, Motorola Automotive is showcasing how the company’s
technologies can be divided into three vehicle-enhancement categories –
Aware, Networked and Architected – all providing increased connectivity
and communication throughout the vehicle:
Aware Vehicle – Making the Car
Smarter Via Driver Aides
Motorola Automotive is
currently developing technologies that enable a vehicle to be aware of
its immediate environment. At the NAIAS, the company is showing its latest
aware technologies, such as its Driver Advocate™ system. This
onboard software system is invisible to a driver yet provides an ally against
distraction by helping them stay focused on the most important task – safe
driving.
The
technology can be integrated into a car in a variety of ways to help simplify
the drive. An automobile maker will have the ability to customize the features
included in the software system as well as the user interface based upon their
strategy for a vehicle platform.
During the
auto show, Motorola is showcasing the technology using a three-button mechanism
installed on the steering wheel column. Each button is dedicated to a specific
task: one is used for wireless communication information; another handles
navigation information and the third provides vehicle condition information,
such as low windshield wiper fluid or low fuel alerts.
Once installed into a vehicle, the Driver
Advocate system draws inferences from the vehicle’s data system so
information – such as phone calls or navigation information – can be
presented to a driver in a way that is compatible with the real-time driving
situation and prioritized in terms of its importance. The driver can then
choose when it is appropriate to receive information via one of the buttons
installed on the steering wheel column. The Driver Advocate system technology
is currently available and could appear in a vehicle as early as the 2006
calendar year.
Motorola Automotive is also
demonstrating its lane departure warning technology. This vision-based
system gives the car ‘eyes’ to sense its
surroundings. For instance, if the car veers from its lane, the
drivers’ seat or steering wheel could vibrate to alert the driver. An
automobile maker will determine how the technology is implemented into a vehicle
platform and how a driver may receive these types of
alerts.
Networked Vehicle – The Future of
Telematics and Bluetooth Wireless Technology Motorola Automotive envisions
giving consumers the power to be networked to the outside world by using
communication technologies to interact with vehicle functions, such as the
on-board vehicle diagnostics systems. During NAIAS, Motorola is discussing some
of its advanced concepts for Telematics technology including off-board
diagnostics and other vehicle relationship management services.
Motorola Automotive is also showing how
integrated Bluetooth™ wireless technology in the car can provide
drivers with the ability to have cordless, hands-free mobile phone
operation. A demonstration within Motorola’s booth shows how the
technology enables drivers to transition a mobile phone call they are conducting
outside a vehicle to an audio system inside a car, all without the use of wires
or connections. Once inside the car, drivers can also use simple verbal
commands to place calls, bringing true hands-free convenience to the
user.
Architected Vehicle – Advanced
Electronics
Motorola Automotive is currently
developing emerging technologies that enable a vehicle to be architected,
allowing various sections of the car to communicate to one another
intelligently. The company is designing advanced electronics systems to
increase efficiencies under the hood and throughout the vehicle. Motorola
Automotive is developing an electrical architecture that routes information
through the car using fewer computers and wires. The robust architecture is
expected to help automobile makers reduce the costs associated with
manufacturing a vehicle.
About
Motorola
Motorola, Inc. (NYSE:MOT) is a global
leader in wireless, automotive and broadband communications. Sales in 2002
were $27.3 billion. Motorola is a global corporate citizen dedicated to
ethical business practices and pioneering important innovations that make things
smarter and life better, honored traditions that began when the company was
founded 75 years ago this year. For more information, please visit
www.motorola.com.
About
Motorola Automotive
Located in Farmington
Hills, Mich., and Deer Park, Ill., Motorola Automotive is a leading, global
supplier of automotive electronics, telematics, communications, and software
systems. Motorola Automotive is a division of Motorola Integrated Electronic
Systems Sector (IESS), a leading provider of advanced electronic products and
systems for customers integrating electronics into their products. More
information can be found at www.motorola.com/automotive.
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Media
Contacts:
Sue
Frederick
Motorola
Automotive
+1 248.790.7277
Sue.Frederick@motorola.com
Keena
Toth
Eisbrenner Public
Relations
248.641.1446
ktoth@eisbrenner.com
Editor’s
Note: The North American International Auto Show will is open to the public
January 10 -19 in Detroit. Motorola Automotive’s booth is located in the
Macomb Entryway of Cobo Center.
MOTOROLA and
the Stylized M Logo are registered in the US Patent & Trademark Office. All
other product or service names are the property of their respective owners. The
Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc.
under license. © Motorola, Inc. 2004.
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