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How Does Your Future
Sound?
Motorola Launches
Groundbreaking New Mobile Music Products at Premiere Electronic Music
Festival
Alliance with MTV
International Delivers New Mobile Content in Asia, Latin America, Brazil,
Europe, Africa, and the Middle East
M3
Summit, MIAMI, -- March 8, 2004 -- Today, from the M3 Music Summit in Miami
Beach, Motorola Inc. (NYSE:MOT) introduced three new "must have" mobile music
handsets and new wireless content created by MTV International exclusively for
Motorola. Each new Motorola mobile -- from the model E398 and the E680 to the
C650 -- is designed to maximize the mobile music experience for music lovers and
artists worldwide.
In markets all over the
world, Motorola is synonymous with mobile communications, and MTV is synonymous
with the music-centered lifestyle. For consumers, it's a potent combination --
two powerful brands converging to deliver unmatched and innovative
leadership. Together, Motorola and MTV International are creating a mobile
music environment in markets outside of the United States to deliver value and
opportunity for mobile operators; new models of distribution for entertainment
marketers; new outlets and audiences for well-known and emerging artists; and,
of course, access, entertainment and fun for music lovers
everywhere.
Motorola’s new handsets, the
model E398 with 3D stereo surround sound, the E680 with RealPlayerTM
software and MPEG 4 video playback and the model C650 camera phone with the
embedded MotoMixer and MP3 ringtones, are designed to meet the consumers’
ever-evolving music needs. Regardless of music tastes, locations, lifestyles or
mobile usage, Motorola’s tiered portfolio offers consumers the option to
download, enjoy and personalize their music collection from wherever they
are.
“The device formally known as the
cellphone is now our wireless entertainment portal – connecting us to the
music, videos, artists we love and the information we want,” said Geoffrey
Frost, chief brand officer, Motorola, Inc. “Through wireless innovation,
partnerships and open standards, we are delivering a new way for artists to
reach their fans and for music-lovers to enjoy their favorite tracks.”
Capable of delivering a true to life mobile
music experience, the new handsets deliver intense music-based sounds and
actions across all functions - gaming, MP3 and ringtones. Unique features add
to the experience with impressive 3D stereo surround sound and sensory
interaction technology that creates incredible vibration and lighting patterns
and video capabilities for a true audiovisual experience.
Motorola E398
The new Motorola E398 transports its users
into an alternate world of sound and vision. With an integrated MP3 player,
SanDisk T-Flash™ removable memory and dual MFT 16mm 3D stereo surround
sound speakers, the model E398 puts the power of mobile music in the palm of
your hand. Vibration sensory technology and rhythm lights that interact with
Java games, ringtones, caller ID and ambient noise, bring the handset to life.
A sharp color screen means you never look fuzzy, and an integrated camera with
flash ensures a darkened room or dance floor need never get between you and your
subject ... send pictures as evidence of a great
night.
Motorola E680
Entertainment enthusiasts rejoice with
Motorola’s E680 handset – dual 3D stereo surround sound speakers and
RealPlayerTM software provide incredible reproduction of the newest
of sounds and the handset’s large color screen brings your favorite videos
to life. Music and video fanatics can download up to 1GB of content on the
device’s removable memory and can update their entertainment choices as
often as they like. Downloading is easy with seamless USB data transfer
support and fast over the air downloads via GPRS technology or Bluetooth for
wireless transfer of files. Gaming gets serious on the model E680 with 3D
graphics, portable and downloadable J2ME™ games and 8-way navi and gaming
keys. Simultaneous key press and multi-channel audio supports for MIDI
background music and MP3 sound effects bring new digital worlds to
life.
Motorola C650
The Motorola C650 is a feature-forward,
stylish phone for those who crave a blend of mobility and entertainment.
Designed to give you a total sensory experience, the model C650 is a
pocket-sized package jam-packed with musical MP3 ringtones, integrated VGA 4X
zoom camera, 65K color display, MPEG4 video playback, downloadable Java games
and multimedia messaging. The wealth of personalization gears let you make
every day your own gig and let you groove to every call, message and game.
Download new wallpapers, screensavers, ringtones, games or applications, mix
your own ringtones with the unique MotoMixer, individualize your incoming calls
with picture caller ID, and flaunt your style with rhythm lights that display
distinctive lighting patterns during rhythmic ringtones, events and
games.
Motorola’s E398 and E680 handsets
are compatible with the latest addition to Motorola’s Bluetooth portfolio,
the Wireless Headset HS820. The stylish and affordable HS820 provides
hands-free convenience without wires for up to six hours of talk time and 100
hours of standby time. The Motorola E398 is also compatible with
Motorola’s new One-Touch Stereo Headset HS120. The HS120 features an
acoustically tuned speaker that offers users premium sound clarity even in noisy
environments. Plus, the handset automatically mutes the music for an incoming
call and resumes playing it after the call has
ended.
Motorola is committed to delivering a
secure wireless music environment to protect artists’ rights and, as a
member of the Open Mobile Alliance, Motorola supports the OMA’s Digital
Rights Management specifications. These specifications will open the door to a
wealth of digital media for mobile users. The work accomplished through the OMA
will give content providers and artists a way to protect content and add
a new level of confidence that only paid users are allowed to download
and use digital media.
The Motorola C650 and
E398 are expected in Q2 and the E680 is expected in the second half of the
year.
About
Motorola
Motorola, Inc. (NYSE: MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were
U.S. $27.1 billion. Motorola creates innovative technological solutions that
benefit people at home, at work and on the move. The company also is a
progressive corporate citizen dedicated to operating ethically, protecting the
environment and supporting the communicated it which it does business. For more
information: www.motorola.com
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Media
Contacts:
North
America
Monica Rohleder
+1 847-523-5377
Monica.rohleder@motorola.com
Europe,
Middle East, Africa
Barbara Mills
+ 44 7801 701179
barbaramills@motorola.com
Asia-Pacific
Shelagh
Lester-Smith
+86 10 6564
1902
Shelagh.lester-smith@motorola.com
Latin
America
Mario Ocampo
+ 52 55 5257
6857
Mario.ocampo@motorola.com
Global
Julie
Cordua
+1-773-771-9446
Julie.cordua@motorola.com
Media
Note:
High-res images and additional information is
available at: www.motorola.com/content/0,,1348-2527,00.html
Downloadable b-roll for broadcast is available
at:
www.thenewsmarket.com/e398
www.thenewsmarket.com/c650
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