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Motorola Offers Quick Push-To-Talk over
Cellular (PoC) Installation for Operators with Lower Subscriber Capacity
Needs
Same features,
functionality of original; new “PoC Basic” offers lower CAPEX and
OPEX to enable rapid entry into global PoC market
ARLINGTON HTS, Ill. - July 6, 2004 -
Motorola Inc. (NYSE:MOT) has just made it easier for smaller wireless network
operators worldwide to catch the “push-to” craze and give their
subscribers the ability to stay connected with the push of a button.
Motorola’s new PoC Basic solution offers the same functionality and
ease-of-use characteristics of Motorola's original PoC solution, but requires
minimal configuration. Motorola’s PoC Basic is tailored for operators
with lower capacity needs and is readily upgradeable to the original solution
should the operator decide to expand PoC capabilities.
“Our original PoC solution for both
CDMA2000 1X and GSM/GPRS networks has enjoyed phenomenal success with major
operators in every region of the world,” said Murali Aravamudan, vice
president and general manager, Wireless System Division of Motorola
infrastructure. “We have 15 contracts with customers operating in 21
countries and territories worldwide, which includes several commercially
deployed systems. Now, with our PoC Basic solution, smaller operators have an
easy and affordable way to invest in PoC and quickly launch this new revenue
generating service with confidence that their original initial investment can
meet future needs.”
Similar to the
original Motorola PoC solution, PoC Basic provides real-time Push-To-Talk
service, combining the flexibility of mobile messaging with the ease-of-use of
voice. Motorola’s end-to-end, IP-based PoC solution features rapid call
set up and floor control transfer. In addition, Motorola’s PoC Basic
offers operators a solution based on lower subscriber capacity, with lower CAPEX
and OPEX that is designed to help them gain rapid entry into the global PoC
market.
Motorola is a leading player in PoC
standardization through the Open Mobile Alliance, and licenses its
standards-based PoC client software to third party CDMA, GSM/GPRS and UMTS
handset manufacturers and software developers.
Editor’s
Notes
Push-to-Talk over Cellular Defined
Push-to-Talk over Cellular is similar to a
walkie-talkie experience; it is a means of quick one-to-one or group
communication. Instead of dialing a number to start a conversation, with one
push of a button you simply go to a “buddy list” and select the
person you want to contact. Push the button again, talk, and your voice is
heard by the recipient.
You can also create
group calls so everyone on your buddy list can hear your message simultaneously
– just as in a telephone conference. Instead of having to SMS or call
each recipient individually, a push of the key is all it takes to send a message
directly to an entire circle of friends or work colleagues, for
example.
For network operators, PoC opens up a
whole new realm of voice services, as it significantly enhances telephone
service. Experience has proven that consumers with PoC features on their phone
tend to become more engaged with their handset potentially providing mobile
operators with a new source of revenue. And, PoC service fits a variety of user
needs – from consumers who want quick communication to small, medium and
large enterprises that need frequent intermediate contacts.
Motorola and
Interoperability
Motorola, with more than
60 years experience in delivering “Push-To” technology for various
applications, has made its standards-based PoC client software available for
license to third party CDMA, GSM/GPRS and UMTS handset manufacturers and
software developers. This new PoC
Device Interoperability Program, announced in February
2004, extends Motorola’s commitment of making its interface specifications
available to licensees, and will help speed the introduction of a wider choice
of PoC handsets to market, benefiting both consumers and operators.
Motorola remains a committed player in the
industry-led effort to define technical standard specifications for PoC.
Interoperability is an enabler for broad-based acceptance of a new service like
PoC. Subscribers want to roam on compatible networks without having to worry if
they will work together. We’re continuing our work with other industry
leaders and have announced joint interoperability testing to promote a final PoC
standard for submission to Open Mobile Alliance
(OMA).
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in
wireless, broadband and automotive communications technologies that help make
life smarter, safer, simpler, synchronized and fun. Sales in 2003 were US$27.1
billion. Motorola creates innovative technological solutions that benefit
people at home, at work and on the move. The company also is a progressive
corporate citizen dedicated to operating ethically, protecting the environment
and supporting the communities in which it does business. For more information:
www.motorola.com.
# #
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Media
Contacts:
Kathi
Haas
Motorola
Infrastructure
+1-480-732-2835
kathi.haas@motorola.com
MOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners.
© Motorola, Inc. 2004
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