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Motorola Announces One-of-a-Kind Integrated
NFL Marketing Campaign Showcasing the Benefits of HD-DVR Set-top to Football
Enthusiasts
Motorola campaign
launches in conjunction with Cox Communications’ continued rollout of
digital video recording service
HORSHAM,
Pa. — 8 Sept. 2004 — Motorola, Inc. (NYSE: MOT) today announced the
launch of an integrated marketing program that leverages its National Football
League (NFL) relationship to educate football enthusiasts about the benefits and
features of Digital Video Recording (DVR) and High Definition broadcasts (HD).
The promotion will kick-off at the start of the 2004 NFL season showcasing the
Motorola DCT6412 digital cable set-top with dual-tuner DVR
functionality.
Featuring Pro-Bowl running back
Priest Holmes of the Kansas City Chiefs, the campaign will demonstrate to
football fans the satisfaction of having complete control over their TV viewing
and the all-encompassing experience of watching football games in
high-definition. In addition to halting the game for snack breaks, football
fans will be able to review and replay any live on-field action, allowing them
to act as coach, sports announcer, or referee, all without leaving their
couch.
The integrated marketing campaign
features Holmes in a national television commercial, Internet banner ads, a
direct mail/email program and newspaper ads. Fans will be directed to a Web
site with more information about Motorola’s dual-tuner DVR set-top
technology by accessing Motorola’s interactive online DVR demo. Creative
elements will educate consumers on how to get the Motorola DCT6412 from Cox and
they will be personalized with Cox system
offers.
“We are excited to team up with
our cable operator partners on this powerful marketing campaign as they continue
to roll out HD and DVR services to their customers,” said Mark De Pietro,
vice president of marketing, Motorola consumer entertainment solutions.
“This campaign gives us the opportunity to leverage the powerful NFL brand
to create awareness amongst consumers about the benefits of Motorola’s DVR
technology, and how football fans can have a state-of-the-art viewing experience
right in their own homes.”
“Through this promotional campaign with
Motorola, Cox customers will learn how high-definition digital video recorders
can make their home entertainment experience even more enjoyable,” said
Joe Rooney, senior vice president of marketing, Cox Communications. “With
the ability to pause and rewind live television, Cox DVR service helps football
fans make sure they won’t miss a minute of the live
action.”
Motorola’s DVR marketing
campaign featuring the NFL launched August 25th and will continue throughout the
2004 season.
About the Motorola DCT6412 HD
Set-Top with Dual-Tuner DVR
With approximately
one and a half million HD units shipped, Motorola’s digital set-top
platform is the recognized leader for enabling operators to deliver
high-definition services to subscribers. The Motorola DCT6412 high-definition
dual-tuner digital video recorder gives consumers control over their home
entertainment experience, by enabling popular “trick-play” features
such as pause and rewind of “live” television. The set-top records
both standard- and high-definition broadcasts, while the dual-tuner feature lets
consumers watch one program while recording another, or record two programs at
the same time. Consumers can easily find shows and schedule recordings from the
same program guide provided by their cable
operator.
Additionally, the Motorola DCT6412
supports a full array of advanced interactive applications, such as an
interactive program guide (IPG) or video-on-demand (VOD). With the HD
capabilities of the Motorola DCT6400 platform, operators can realize additional
revenue opportunities through such services as HD video-on-demand
(HD-VOD).
About Motorola and the
NFL
Motorola became the official communications
provider of the NFL in 1999. Since then, Motorola technology has enhanced the
game of football by improving communications between referees, coaches,
quarterbacks, and support personnel. Motorola technology has proven vital in
keeping the lines of communication open, both on and off the field, and has been
credited with streamlining critical elements of the game's action, such as the
instant replay challenge, making the game more efficient and exciting for
everyone involved. Now, with Motorola's rich legacy of broadband and wireless
innovations Motorola is further enhancing the football experience for NFL fans -
offering them the most technologically enhanced football viewing experience
available.
About Motorola Broadband
Communications Sector
The Motorola Broadband
Communications Sector provides a scalable, integrated end-to-end system for the
delivery of broadband services that keeps consumers informed, entertained and
connected. Its technology enables network operators and retailers to create and
execute on new business opportunities by providing innovative products and
services to the home. Customer-responsive design and manufacturing expertise
further contribute to the company’s position as the world’s leading
supplier of digital cable set-tops and cable modems. More information about the
Motorola Broadband Communications Sector can be found at: www.motorola.com/broadband.
About
Motorola
Motorola, Inc. (NYSE: MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in
2003 were US $27.1 billion. Motorola creates innovative technological
solutions that benefit people at home, at work and on the move. The
company also is a progressive corporate citizen dedicated to operating
ethically, protecting the environment and supporting the communities in which it
does business. For more information, please visit www.motorola.com.
# # #
Media
Contacts:
Motorola
Bev
Dribin
+1-215-323-1156
bev.dribin@motorola.com
Paul
Alfieri
+1-215-323-1804
paul.alfieri@motorola.com
MOTOROLA
and the stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners.
© Motorola, Inc. 2004.
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