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Motorola Boosts “Must-Have”
Portfolio With Six New Clamshell
Handsets
Understanding and
delivering exciting consumer propositions is driving growth throughout Europe
BASINGSTOKE, UK -- 13 October 2004 --
Motorola, Inc. (NYSE:MOT), a global leader in wireless communications, today
increased its leadership in delivering branded handsets in partnership with its
customers by launching six new, feature-enhanced products in its hugely popular
clamshell line. Motorola believes that the consumer proposition promised by
branded service solutions is the key to its growth in EMEA.
Consumers want maximum benefit from network
services such as Vodafone Live!, T-Mobile t-zones, O2 Active, Orange
World and 3 and Motorola are working with all of these Operators to deliver the
unique devices that will ensure the best consumer experience whilst driving
increased data traffic and revenue growth.
With
the launch of these products, Motorola is further bolstering its thriving
portfolio of clams and enabling the evolution of mobile phone services.
Enhanced, fun and engaging new product features including video capture &
playback, Bluetooth®, imaging, vibration technology for interactive
feedback, MP3 players, large vibrant colour displays and stereo surround sound
are just a few of the cool additions consumers can expect to experience.
Amer
Husaini, Vice President Product Operations, Motorola
Personal Communications Sector commented “Motorola is leading the industry
with its branded services solutions. We have proven that we can deliver, execute
and succeed selling 5.4 million branded units in the first half of 2004. Moving
forward we are extremely excited to be working with our customers to evolve this
market and enable the migration of this growth area from 2.5G to 3G and
beyond.”
MOTORIGINALS Portfolio
Enhancements
The Motorola V620 - The
beautifully tactile, matte black and silver V620 will have everyone
clamouring to touch it. Smart as well as fabulous looking, it
boasts VGA camera, video playback and capture, Bluetooth®, large 176 x
220 colour display capable of supporting up to 262,000 colours and new
games like Wakeboarder and Golf, and even Photo Editor – to have some fun
with your pics!
The Motorola
V550
The popular V525 has restyled itself as
the silky smooth Motorola V550. This little clam has the ability to capture
video clips up to 12 seconds each which can be shared via
MMS, so there may be mobile video evidence of Christmas parties
this year! Key Features include VGA camera, video capture and playback,
Bluetooth®, quad band and new games such as Wakeboarding and Golf.
Available exclusively to Vodafone Live! customers very soon.
The New
Motorola
V547 - The Hard-Working Handset, perfect
for today's business calls. The slim and stylish V547 has EDGE for high speed
data exchange, Quad-band capabilities coupled with integrated Bluetooth®
wireless technology, speakerphone, conference calling and e-mail support
ensuring that you always have seamless connectivity. For the lighter side
of life, the V547offers an integrated camera, dedicated photo button for quick
shoot and send power, video capture and playback, and large 176 x 220 colour
display capable of supporting up to 65,000 colors. Users also will find
Multi-Media Messaging Service (MMS) and MP3 ringtones - creating endless options
for keeping boredom at bay.
The Motorola
E550
Affordable and stylish with a tactile
black finish, the appealing E550 is a fun, funky phone that lets you
capture and share moments of your life on video. Key Features include Video
playback and capture, Bluetooth®, VGA camera, picture caller ID. Available
exclusively to T-Mobile customers.
The
Motorola V545
This little clam, available in
soft touch black with silver, has the ability to capture up to 12 seconds of
video to share via MMS. Key Features include VGA camera, video capture and
playback, Bluetooth®, new games such as Wakeboarding and Fotofun Pack
2. Available exclusively to Orange customers very
soon.
The Motorola
V535
Available in a choice of tactile back or
blue, the stylish and appealing V535 is a fun and funky phone that lets you
capture and share moments of your life on video. Key Features include Video
playback and capture, Bluetooth®, VGA camera, picture caller
ID
About
Motorola
Motorola, Inc. (NYSE:MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in 2003
were U.S. $27.1 billion. Motorola creates innovative technological solutions
that benefit people at home, at work and on the move. The company also is a
progressive corporate citizen dedicated to operating ethically, protecting the
environment and supporting the communities in which it does business. For more
information, please visit www.motorola.com.
###
Una
Kent
Motorola,
Inc.
Europe, Middle East and
Africa
+ 44-7802 365 956
una.kent@motorola.com
MOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners.
The Bluetooth trademarks are owned by their proprietor and used by Motorola,
Inc. under license. Java and all other Java-based marks are trademarks or
registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries.
© Motorola, Inc. 2004.
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