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Motorola,
Bloomingdale’s and Pininfarina Introduce Ferrari-Inspired Pininfarina
Limited Edition Motorola i833 Phone
Pininfarina, the design company
behind Ferrari, designed Motorola’s latest co-branded phone
PLANTATION, Fla., NEW YORK CITY and TURIN,
Italy – 5 November 2004 – Motorola (NYSE: MOT), Bloomingdale’s
and Pininfarina – the design company behind such iconic vehicles as
Ferrari and Maserati – today announced the availability of the Pininfarina
Limited Edition Motorola i833 mobile phone.
Based on the popular Motorola i830 handset,
the Pininfarina Limited Edition Motorola i833 mobile phone has a
titanium-colored finish and a sleek shape inspired by the lines of a Ferrari
car. The car-like housing of the handset also features a translucent internal
lens that gives users a peek into the “hood” of the phone, a gas
tank-shaped audio jack cover and grill-like bottom connector
cover.
“Looking at the cell phone industry, I
noticed a contrast between the technological progress and a lack of emotion and
aesthetic personality,” said Paolo Pininfarina, chairman and CEO of
Pininfarina Extra, the division of the Pininfarina Group dedicated to
non-automotive industrial design. “That is my vision: to turn mobile
communication into an emotional
experience.”
"Just as a Ferrari is known
as much about performance as it is about design, this latest Motorola mobile
phone combines the elegance typical of Pininfarina design with the advanced
technology and innovation typical of Motorola,” said Rey More’,
senior vice president and general manager, Motorola’s iDEN®
Subscriber Group
“Bloomingdale’s is
excited to offer the Pininfarina Limited Edition Motorola i833 as the ultimate
holiday gift for the high end automotive enthusiast or anyone who appreciates
quality Italian design and luxury,” said Anne Keating, senior vice
president, public relations, Bloomingdale’s.
The Pininfarina Limited Edition Motorola i833
offers a vibrant internal color display, walkie-talkie service for instant
communication at the touch of a button from coast to coast and throughout much
of the Americas, voice dialing and voice recorder, built-in speakerphone,
external caller ID, GPS technology for location-based services, and Java™
technology. Pre-installed applications include a calculator, JAMDAT SPORTS NFL
2005, and ChessBuddy™ and ReversiBuddy™, both by Coffeebreak Media.
Pre-installed ring tones include the songs “Gloria”, “Born to
be Wild”, “Satisfaction”, “Start Me Up”, and the
sound of a car engine starting. Exclusive wallpaper designs include pictures of
Ferrari cars and images of open roads.
The
Pininfarina Limited Edition Motorola i833 mobile phone is available at
Bloomingdale’s stores for a suggested retail price of $599, which includes
an elegant wooden box, a leather carry case, and a sleek desktop holder/charger.
Service is available through Nextel Communications in the United
States.
To view an image of the Pininfarina
Limited Edition Motorola i833 phone, please visit
http://www.motorola.com/mediacenter/graphics/list/0,,4287,00.html.
About
Motorola
Motorola, Inc. (NYSE: MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in 2003
were U.S. $27.1 billion. Motorola creates innovative technological solutions
that benefit people at home, at work and on the move. The company also is a
progressive corporate citizen dedicated to operating ethically, protecting the
environment and supporting the communities in which it does business. For more
information please visit: www.motorola.com.
About Pininfarina Extra
s.r.l.
Pininfarina Extra was founded in 1986,
with the aim of extending the services, quality and skills that Pininfarina can
offer to industrial companies operating in all business sectors except for the
automotive and collective transport areas. The company draws directly on the
know-how and research Pininfarina has acquired in over seventy years’
experience in the manufacturing of cars and other means of transport and its
activities are developed under the direct responsibility of Managing Director
Paolo Pininfarina.
About
Bloomingdale’s
Bloomingdale’s, a
division of Federated Department Stores, was founded in 1872 and operates 33
stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland,
Virginia, Illinois, Minnesota, Florida, California and Georgia. For website
access, please log onto
bloomingdales.com.
# #
#
Media
Contacts:
Lea
Faso
Motorola
+954-723-6333
lea.faso@motorola.com
Fabio
Scotta’
Pininfarina Extra
s.r.l.
+39-011-945-7030
scotta@extradesign.it
Kelly
Moro
Bloomingdale’s
+212-705-2443
kmoro@bloomingdales.com
MOTOROLA and the Stylized M Logo are registered
in the US Patent & Trademark Office. All other product or service names are
the property of their respective owners. © Motorola, Inc.
2004.
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