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Motorola Selected to Optimize Maxis’ Broadband Data Networks in Malaysia
Motorola’s Data Optimization Service accelerates data rates up to 10 times; enables end users to achieve speedier mobile data downloads
SCHAUMBURG, Ill. – 26 July 2005 – Motorola, Inc. (NYSE:MOT) announced today that its Malaysia subsidiary, Motorola Electronics Sdn Bhd, has been awarded a contract to optimize the existing 2.5 and 3G data networks of Maxis Broadband Sdn Bhd (Maxis).
Motorola’s Network Optimization Service is already available on Maxis 3G networks, and is expected to be commercially deployed on the operator’s 2.5G networks by Q4 2005. By then, Maxis’ data subscribers can look forward to improved mobile data experience, such as faster Web browsing and speedier downloads of multimedia content.
Motorola’s suite of network optimization solutions and services will enable operators to leverage their existing investment in data networks to boost revenue opportunities from mobile data services. Through the use of enhanced data reduction techniques and protocol acceleration algorithms, the Motorola solution greatly reduces download times to provide enhanced user experience promoting increased data usage. This in turn will benefit operators as it will enable them to attract and retain new users, gain greater market share and reduce churn. In addition, by achieving more efficient use of their existing infrastructure, network operators can help increase subscriber capacity, reduce capital expenditure and network operating costs.
This agreement with Maxis further strengthens Motorola’s leading network position and commitment in the market. Motorola first started installing Maxis’ GSM system 10 years ago, and in 2001 installed its GPRS wireless data network. Maxis currently has a total of approximately 6.5 million customers with a rising trend in data wireless subscribers.
“Today’s mobile users are rapidly moving towards a converged lifestyle where the mobile phone is no longer treated as a means to place voice calls only. We are now seeing more users turning to their mobile phones for data-intensive usage such as Web surfing and sharing multimedia content with friends,” said Maxis’ Head of Product Development and Management, Karim Abdul Malik. “With Motorola’s network optimization solutions, we can now enhance the attractiveness and usability of mobile data services to our customers.”
“As Maxis’ trusted long-term telecom supplier, we will continue to bring value to the relationship by helping Maxis meet its business objectives of delivering superior mobile experience to its subscribers, as well as speeding the adoption of advanced mobile data services among subscribers in the country,” said Jay Andersen, vice president, Sales and Operations for Motorola Networks, Asia.
About Maxis Communications Berhad Maxis is Malaysia’s premier telecommunications company and market leader that provides high quality voice and data services to more than 6.5 million customers. Its mobile postpaid and prepaid services are offered under the Maxis and Hotlink brands respectively. The company reaffirmed its leading position through a clear strategy of developing premium brands, providing quality network and customer services and introducing innovative services and products. This includes being the first to launch prepaid Maxis3G services, as well as the Maxis3G Connect data card. In support of its mobile business, Maxis also operates an international portal as well as a domestic fixed line network which offers voice and data services to business customers. Its broadband infrastructure includes fibre optic, microwave and VSAT technologies. For more information on Maxis, please visit our corporate website at http://www.maxis.com.my/.
About Motorola’s Applications Portfolio
Motorola’s Applications Portfolio provides network efficiency solutions that enable operators to maximize both their networks and revenue-generating opportunities. Solutions include:
- Management of existing and future network enablers for emerging applications and services
- Enabling solutions that help create exciting applications while evolving to 3G and IMS networks
- End-to-end applications to complement mobile devices and enhance the overall end-user experience
- Enabling Mobile Virtual Network Operators (MVNO) to quickly master the wireless service business and complexities
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$31.3 billion in 2004. For more information: www.motorola.com.
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Media Contacts:
Cordia So
Motorola Networks Asia Pacific
+852 2966 3840
cordia.so@motorola.com
Wong Voal Voal
Hill & Knowlton Singapore
+65 6390 3334
voal@hillandknowlton.com.sg
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
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