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Motorola launches new PEBL handset
Shaped by nature, the PEBL U6’s rounded silhouette creates the perfect balance to the slim lined RAZR
Hong Kong – October 17, 2005 – Motorola Inc. (NYSE: MOT) today announced that the Motorola PEBL U6 is now on sale in Hong Kong through authorized retailers. Inspired by the feel of a stone worn smooth by water, the oval handset marks a significant evolution in Motorola’s mobile design ethos.
The PEBL U6 has a distinctive rounded shape that articulates one of the key forms in Motorola’s evolving design philosophy. While attributes such as “chiselled, thin and defined” steered the development of the RAZR, the PEBL U6 is shaped to reflect “tactile, soft and mysterious” qualities and unveils a small yet luxurious object of desire.
Jim Wicks, VP of Consumer Experience Design at Motorola, says: “The PEBL U6 silhouette is created to emotionally and rationally engage with consumers. It has a character and defined personality that speak a very human and intuitive language through sight, sound and touch.”
A perfect marriage of design and innovation, PEBL U6’s unique opening mechanism adds to the mystery and allure of this simple, yet distinctive, handset. Features include integrated Bluetooth® wireless technology, speaker-independent voice recognition, up to 5MB of memory, and a VGA camera . All seamlessly merge to deliver an effortlessly cool experience.
Following the success of the RAZR, the PEBL U6’s distinctive profile continues to lay the foundation for Motorola’s design strategy and product portfolio.
Pricing and Availability
The PEBL U6 is available in black and is available at Motorola authorized retailers from 17th Oct,2005. For more information on product availability and pricing in each market: www.hellomoto.com
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About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, the walkie-talkie in the 1940's and space-to earth communication for the Apollo program in the 1960s. In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining “the device formerly known as the cell phone,” Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit www.motorola.com.
Media Contacts:
Motorola Asia Pacific
Mary Lamb
+852-2966-3717
mary.lamb@motorola.com
Motorola Hong Kong
Amy Au
+852-29663389
amy.au@motorola.com
Upstream Asia
Ponny Low/ Eunice Chan
+852-2973-0222
ponny.low@upstreamasia.com
eunice.chan@upstreamasia.com
MOTOROLA and the stylised M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
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