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Motorola and Ztango Team To Provide
Consumers With The Ability To Personalize Motorola Wireless
Phones
TIM first to launch
Ztango’s downloadable ring tones via Motorola
phone
HERNDON, Va., Oct. 30, 2001 --
Ztango, Inc., a leading wireless entertainment applications provider, and
Motorola, Inc. announced today that they have signed an agreement to begin
offering Ztango’s unique, one-of-a-kind ring tones, screen savers and
graphics to consumers using Motorola’s wireless phone. TIM (Telecom
Italia Group), one of the largest network operators in Europe, is the first to
launch the new service and is initially making downloadable ring tones available
to its customers in Italy.
TIM’s
customers now have the ability to easily research and download a variety of
high-quality pop, rock, dance, classical, television or movie melodies directly
to a Motorola wireless phone. Consumers can access and download the new tunes
from i-TIM’s website and via a WAP mobile phone from the i-TIM WAP Portal,
utilizing the Internet browser within the phone or by having one of the ring
tones sent directly to a Motorola phone via Short Message Service, also known as
an SMS message.
As part of the new
relationship, Ztango will provide technical development and marketing expertise
for the development and implementation of advanced wireless content which is
compatible with Motorola’s efforts in Short Messaging Service (SMS),
Enhanced Messaging Service (EMS) and Multi-Media Services (MMS). The companies
are working together to ensure that the new services comply with the GSM
Association’s recently introduced M-Services
Guidelines.
EMS represents the evolution of SMS.
Many consumers utilize SMS today to send simple 150 character, text-based
messages via a wireless phone. A skyrocketing number of consumers are driving
the text-messaging trend with more than 20 billion SMS text messages sent each
month worldwide.
As technology advances, EMS
and MMS will be introduced in the wireless market, providing consumers with the
ability to access highly customizable and downloadable graphics, music, video,
games, ring tones and screen savers.
Motorola
and Ztango will provide both audio and graphical downloadables to existing and
future Motorola mobile devices across the spectrum of wireless protocols.
Motorola and Ztango expect to begin offering advanced EMS content - like screen
savers or wallpaper - by the end of the year.
"We look forward to working with Ztango to
interface their downloadable services and content with our multimedia messaging
services and infotainment platform," said Janiece Webb, Senior Vice President
and General Manager of Motorola's Internet Software and Content Group.
"Building relationships like this will help Motorola and its customers get to
market even faster with fun, truly useful services that active people
desire."
“Motorola is investing heavily
in ways in which consumers can personalize and enhance their experiences with a
wireless phone as well as its creative service platforms. By working together
with Ztango, we have the ability to provide personalized content both today and
in the future as technology evolves,” said, Joe Coletta, vice president of
Application Development for Motorola’s Personal Communications Sector.
“Motorola believes downloadable content will provide network operators
with a unique way to differentiate their services while creating additional
revenue streams. Our research also indicates that consumers will place great
value in the ability to personalize a wireless device with compelling, relevant
content like a screen savers or
graphics.”
“TIM has chosen the
offer of Ztango – commented Federico Lenzi TIM’s Director of
Marketing speaking about the agreement – because it provides an all-round
solution. Ztango not only offers ring tones and images but also a tried and
tested platform for the latest generation of mobile networks. The use of
Motorola cellular phones enriches and supplements the offer of TIM’s
premium services – SMS as well as WAP. TIM is working to make content
available for its EMS and MMS services - within M-Services - so that they can be
used by our customers before year
end.”
“The Ztango and Motorola
relationship offers an immediate, positive effect on the wireless network
operators’ incremental revenue from Value Added Services. We look forward
to working with Motorola on the rollout of EMS and MMS content offerings over
the coming months.” Said Vernon C. Poyner Chief Executive Officer, Ztango,
Inc.
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in
providing integrated communications solutions and embedded electronic solutions.
Sales in 2000 were $37.6 billion. Motorola helps make life better by providing
solutions that: amplify your ability to conduct business and have fun; simplify
access to the wireless Internet and personalize/localize the end-user
experience. Its Internet software and content solutions also help network
operators increase profit and get to market faster with differentiated services
their consumers want. For more information, please visit the Motorola Web site
at http://www.motorola.com.
About TIM
(Telecom Italia Mobile)
i-TIM is the
interactive services platform that offers an integrated solution comprising WAP,
SIM Tool Kit Technology, vocal messages, guaranteed service-quality access to
TIM’s international content provider partners as well as the latest
versions of all UNI.TIM applications.
About
Ztango
Ztango is a leading provider of wireless
entertainment applications. By leveraging its integrated Mobile Image software
platform, network operations and customer care centers; Ztango manages the
complexities of wireless downloadable applications while allowing wireless
network operators to benefit from the associated revenue stream. Ztango's
end-to-end solution approach delivers wireless downloadable solutions today
while helping customers chart a roadmap for evolving downloadable solutions that
incorporate new technologies and standards. Ztango is headquartered in Reston
Virginia. For more information about Ztango, visit
www.ztango.com or
call +1 703 437 4422.
# # #
Media
Contacts:
Adrian McAloon
Ztango, Inc.
+1-(703)-793-5777
adrian.mcaloon@ztango.com
Sue
Frederick
Motorola,
Inc.
+1 (847)
523-6555
sue.frederick@motorola.com
Communications
and Press Office
(for
TIM)
+39 06 3900.2987
(phone)
+39 06 3900.2526
(fax)
MOTOROLA, the stylized M Logo and all
other trademarks indicated such as herein are trademarks of Motorola, Inc.
® Reg. U.S. Pat. & Tm. Off. All other product or service names are the
property of their respective owners.
© 2001
Motorola, Inc. All rights reserved. Printed in the
USA
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