Spearheading the mobile music trends

Motorola introduces MotoID, a wickedly cool music application that identifies songs being played while on the go!

KINGSTON, Jamaica – August 1, 2006 - Motorola will soon introduce MotoID, a new application that will be preloaded into specific handset models, and that will allow users in Latin America to identify the title and the artist of many popular songs being played, while on the go!(1) With the introduction of MotoID Motorola will provide users a one of a kind music experience that is essential to Motorola’s leadership in the mobile music space in Latin America.

“Imagine being able to identify and download music content on the go! – Motorola’s MotoID service will allow users to identify, in just a few seconds, a song being played, only by holding the phone near the music source and, after receiving the song information, immediately downloading content associated to that song! (1)”, said Chip Leon, Marketing Director for Latin America, Motorola. “Motorola’s MotoID service will become one of the most important success stories towards our music vision. As the preferred handset brand for connected mobile music, we allow our users to experience music on the go; at the same time, we empower our operator customers to monetize their music relationships”.

Andrew Fisher, CEO of Shazam said: ‘‘We are delighted to be extending our relationship with Motorola, who are the leading handset provider in the Latin American market. Our collaboration will set the bar for mobile music recognition, reinforcing Motorola’s and Shazam joint commitment to lead the development of mobile music offerings which will significantly enhance consumer’s ability to discover and purchase music in the most convenient and efficient way possible.’’

The MotoID application, which Motorola will soon start to preload into specific handset models for Latin America, will benefit users by providing relevant songs information and by giving the option to purchase and download relevant content such as the song’s ringtone, screensaver or wallpaper (1). The end user need only to pay for the data charges associated with use of the phone’s WAP browser, and of course any content they choose to purchase.

How does MotoID work?
If the user would like to obtain information of a song that is being played in the disco, in the car, on the radio, on the TV or anywhere, he or she must click the MotoID Java™ or BREW® application (depending on the mobile phone and operator) from their Motorola handset, then hold the handset close to the music source and press the “Identify song” key, and in a few seconds, the mobile phone will receive the name of the song, the artist and the album. Then if available, user will also have the option to download the song’s ringtone, screensaver or wallpaper (1). Motorola offers this service in an agreement with Shazam, a leader in audio identification technology.

Certain mobile phone features may not be available throughout the entire network or their functionality may be limited. All features, functionality and other product specifications are subject to change without notice or obligation.

About Shazam Entertainment
Shazam Entertainment boasts a world’s first in music recognition technology. The company’s core strength is audio recognition, based on a technology invented and developed exclusively by Shazam.
Since the company’s UK launch in August 2002, the service allows music fans to use their mobile phone to identify any track using just their handset. More than 5 million people have used the Shazam service to date. Shazam has established a global footprint and has achieved multiple deals with mobile operators and media companies in over twenty countries throughout the US, Europe and Asia. 
Shazam’s successes have been recognised through several awards, including: Top 100 Red Herring Award 2005, Best Use of Mobile award at the Imperatives, Best New Mobile Service at the Mobile Choice Awards, Best Innovation at the BT Openworld Interactive Music Awards, Web Innovation of the Year at the Future UK Internet Awards, Best start-up at the Revolution Awards, an Ericsson Mobile Application Award, and the Media Week Response Campaign of the Year.
Investors in the company include Acacia Capital Partners (which operates a $100M investment fund within Europe and was formerly known as IDG Ventures Europe), DN Capital (a leading pan-European venture capital firm with a focus on software and IT companies in the United Kingdom, France, the Nordics and Germany).

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.

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Press Contacts:
Pura Inés Mirabal
Mirabal & Associates, Inc.
Public Relations for Motorola – Caribbean Region
Tel. (787) 831-3040 / Móvil: (787) 568-3040
pmirabal@mirabalpr.com

Lola Morales
Public Relations Manager – Caribbean, Ecuador, Venezuela
Communications and Public Affairs – Latin America
Motorola, Inc.
Tel. (954) 723-8142
lola.morales@motorola.com


MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. BREW is a registered trademark of QUALCOMM, Incorporated. All other product or service names are the property of their respective owners.
© Motorola, Inc. 2006.