Motorola Pilots On-Demand Retail Solution First mobile device manufacturer to offer consumers convenience and ease with immediate, automated access to products Libertyville, Ill. – 20 Sept 2006 – Motorola, Inc. (NYSE: MOT) today announced it is the first mobile device manufacturer to offer its products to consumers through robotic retail stores in a pilot program providing automated, on-demand retail solutions in key markets.
Moving beyond the traditional retail experience, Motorola is testing this new automated vending format as a way to directly connect with consumers in places and at times where convenience is needed most. Leveraging small format robotic stores operated by Zoom Systems, the new retail option will be placed in high traffic locations giving consumers the immediate satisfaction of getting the products they need and want on demand.
“Continuing our effort to reinvent mobile retail culture and transform the consumer experience, this on-demand retail solution is an interesting approach to the many extensions of our retail strategy,” said Jason Few, Corporate Vice President, Global Retail, Motorola. “This pilot program is an opportunity to bring never-seen-before convenience to consumers who are looking for ways to make life easier.”
These robotic stores will be branded “INSTANTMOTO”, and are expected to be deployed in approximately 20 locations nationwide from airports to malls by November 2006. The stores will house more than 25 Motorola products including carrier-ready MOTORAZR™ handsets, Bluetooth®-enabled headsets, [cordless phones], car chargers and more. Currently these vending systems are in the San Francisco International Airport and Macy's on State Street, in addition to more locations across the country.
About MotorolaMotorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit
www.motorola.com.
About Zoom SystemsZoom Systems is pioneering a new channel: automated retail that places iconic brands and popular products directly in the path of consumers, creating an experience much like shopping online, but with the instant gratification found through traditional retail. Placed in high-traffic areas, these 30 square-foot robotic stores are open 24 hours a day and utilize technology to provide consumers with easy access to products from high-profile brands. Brands in alliance include Motorola, Sony, Proactiv, and others. ZoomSystems is also an authorized Apple reseller. Led by a dynamic team of experienced retail executives, Zoom plans to implement thousands of these robotic stores in high-traffic locations such as airports, hotels, malls, colleges and strategic retailers such as Macy’s.
www.zoomsystems.com.
Media ContactsMolly Sheehan
Motorola, Inc.
312.953.6006
molly.sheehan@motorola.comMOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other product or service names are the property of their respective owners. ©Motorola, Inc. 2006. All rights reserved.
