StarTAC Reincarnated – Motorola Launches Cutting-edge Edition of Immortal Classic
Device is a modern reinterpretation of StarTAC, the classic epitome of innovative mobile design

SEOUL, 27 February, 2007 – Motorola (NYSE:MOT), a global leader in mobile communications, today gave a modern-day twist to an old classic, announcing the launch of StarTACIII in Seoul. A state-of-the-art handset in its own right, StarTACIII is the modern reincarnation of StarTAC, widely recognized as a revolution in mobile technology and design.

In recognition of StarTAC’s classic heritage, Motorola is organizing a range of marketing activities around the launch of StarTACIII themed to reflect the ‘Retro Style’ that was popular during the 1960s.

“Retro is the cultural movement of the 1960s, embodied by such celebrities as The Beatles and Twiggy – it has been reinterpreted in a trendy and cutting-edge manner to enhance its originality and value,” stated Lim Joung Ah, Marketing Director of Motorola Korea. “In the similar manner, Motorola’s StarTAC is being revived to become the timeless accessory in Korea.”

Motorola’s StarTACIII naturally retains many of the original aesthetic features that made StarTAC so classic. The new handset will be instantly recognizable by its chic black coloring, specially-developed scratch-resistant façade, shoulders that curve gracefully around the hinge, a smoothly contoured front, and of course the distinctive StarTAC opening chime.

At the same time, as with all its iconic devices, Motorola has reinterpreted many of the design elements in a more modern style. StarTACIII’s powerful antenna, its simple and sleek figure, and stylishly luxurious silver trim along the sides are a perfect complement to StarTAC’s original classic design, forming a unique meld of the old and the very new.

Reflecting both the change in times and technology, StarTACIII can alert people to any missed or received calls and text messages by means of three signal lights on the outside – you can stay notified without even having to open up the handset! In addition, StarTACIII features a full range of Motorola’s most popular features, including a high definition 2.0 inch TFT QVGA LCD screen, clearly displaying all pictures, as well as such useful functions as international roaming, GPS, “Moneta M-Bank,” an electronic dictionary with over three hundred thousand words, and high quality MP3 playback.

“Motorola developed StarTACIII exclusively for the Korean market in gratitude for all our customers’ great passion for the original StarTAC,” Gill Hyun-Chang, General Manager, Motorola Korea Mobile Devices, concluded. “StarTACIII combines perfectly the dignified aesthetics and functionality of the classic StarTAC with Motorola’s modern design, functions, and cutting-edge technology. This is a handset that will be an absolute delight to Korea’s sophisticated mobile users.”

The Motorola StarTACIII will be released in early March, and priced at 297,000 KRW. For more information on StarTACIII, please visit Motorola mobile’s official website – www.mymotorola.co.kr.

Reference: StarTAC Original
The original StarTAC was the most innovative mobile model in terms of design and functionality at the time that it was released. StarTAC was known as “the only ‘wearable’ mobile device”, “the smallest and lightest mobile phone”, and “a fantastic mobile,” weighing in at a mere 88g and not much larger than a name card. The United States’ Business Week nominated StarTAC as the best hit product of 1996 in recognition of its superior functions, including an extremely long-lasting battery, high sound quality, and the very first incorporation of a vibrating function on a handset. StarTAC drew a sensational response in Korea as well. This premium mobile, which cost over 1.3 million won, was regarded as “a necessity for successful business people,” and 1.3 million StarTAC units were sold in the 4 years following its release in the Korean market – a sales record at a time when the mobile market was in its early stages of growth.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.

Media Contacts:
Abigail H. Choi
Fleishman-Hillard Korea
+882-2016-7217
+882-010-4668-4966 (mobile)
abigail.choi@fleishman.com

Kay Min
Motorola Korea
+882-2018-4155
+882-017-256-1853 (mobile)
kay.min@motorola.com

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