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Motorola and T-Mobile
Announce
Exclusive Commercial Launch of the Motorola
E398
The Music Mobile That
Delivers a Complete Sound Experience to the Palm of Your
Hand
Basingstoke, UK , 25th
August 2004 – Motorola, Inc. (NYSE: MOT), a global leader in wireless
communications and T-Mobile International, one of the world’s leading
companies in mobile communications, today announced the availability of the
Motorola E398 exclusive
to T-Mobile’s customers across Europe. Complete with a spacious colour
display, 3D stereo surround sound vibration sensory technology, an integrated
MP3 player, MPEG 4 video playback and advanced rhythm lights, the Motorola E398
is designed to maximize the T-Mobile music experience while providing on-the-go
connectivity.
The Motorola E398 further
enhances the users listening pleasure by coming with exclusive pre-loaded music
content from MTV, and several artists. In the box it includes a stereo headset,
64MB TransFlash™ memory card and SD card
adaptor.
Boasting an integrated VGA quality
digital camera with light, Multi-media Messaging Service (MMS) and integrated
graphics accelerator for superb picture quality, the Motorola E398 not only
promises to provide mobile entertainment, but also to deliver the mobile photo
power to capture memorable moments and easily share with friends and family.
The E398 is one of the latest “must
have” mobile handsets that allows T-Mobile customers to easily get hold of
new and exclusive wireless content from the company’s mobile multimedia
services t-zones via the t-zones hotkey.
“Motorola and T-Mobile are answering
consumers’ desire for a true to life mobile music experience that easily
connects users to the music, videos, artists they enjoy and the information they
need,” said Michael Karasinski Product Director, PCS EMEA, Motorola, Inc.
“The E398 is just one mobile in Motorola’s tiered portfolio of
handset offerings that gives users the ability to truly personalize their music
collection from wherever they are.”
The
Motorola E398 offers T-Mobile
customers:
Incoming: Never miss an
incoming call or message again. Play a favourite game with more intensity than
ever before. With dual stereo speakers, MIDI and MP3 music files and vibration
technology, the model E398 alerts you in ways that you can feel and hear –
making this the most alive handset around.
Video Star: With MPEG4 video playback
and a sharp 176 x 220 colour display, video clips never look fuzzy. And,
TransFlash™ removable memory makes it easy to store and switch out
favourite music and video files.
Snap It Up:
With an integrated VGA-quality camera featuring a flash and advanced photo
messaging, it is a breeze to capture and share every memorable
moment.
Roam If You Want To: Built with
integrated Bluetooth® wireless technology, the Motorola E398 lets users
connect hands-free while on the
move.
Downloading Delight: With
J2ME™ and GRPS technologies it is a breeze to download the latest game,
applications, music, ringtones, wallpapers, screensavers and other applications
from t-zones – creating a true on-of-a kind mobile.
Pricing and
Availability
The Motorola E398 is available
from the end of August exclusively
to T-Mobile in their
European territories, including the United Kingdom,
Germany, Austria, Netherlands, Czech Republic, Hungary, Poland, Croatia and
Slovakia. The handset will be available from free for pay-monthly customers
(dependant upon tariff) and comes with a range of free pre-loaded music content
and games, including Wakeboarding and a fun MTV photo edit
application.
About
Motorola
Motorola, Inc. (NYSE: MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were
U.S. $27.1 billion. Motorola creates innovative technological solutions that
benefit people at home, at work and on the move. The company also is a
progressive corporate citizen dedicated to operating ethically, protecting the
environment and supporting the communities in which it does business. For more
information: www.motorola.com.
About
T-Mobile
T-Mobile International is one of the
world’s leading companies in mobile communications. As one of Deutsche
Telekom`s four strategic divisions, T-Mobile concentrates on the most dynamic
markets in Europe and the United States. By Q2 of 2004, almost 103 million
people were using the mobile communications services provided by companies in
which T-Mobile or Deutsche Telekom have a majority or minority stake. And all
that over a common technology platform based on GSM, the world’s most
successful digital wireless standard. This also makes T-Mobile the only mobile
communications provider with a seamless transatlantic
service.
T-Mobile also is partner of FreeMove,
an alliance formed by four of Europe’s leading mobile companies - Orange,
Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile
– to help their customers communicate as easily while traveling abroad as
they do at home.
For more information about
T-Mobile International, please visit www.t-mobile.net
#
# #
Media
Contacts:
Allan
Blair
Motorola
+44-1256-790-723
allanblair@motorola.com
Sylvia
Braunle
T-Mobile
+44-20-8762-5161
sylvia.braunle@t-mobile.net
The
Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any
use of such marks by Motorola is under license. Java and all Java-based marks
are trademarks or registered trademarks of Sun Microsystems, Inc. in the United
States and other countries. MOTOROLA and the Stylised M Logo are registered in
the US Patent & Trademark Office. All other product or service names are
the property of their respective owners. © Motorola, Inc.
2004.
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