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Motorola
and QUALCOMM Bring Location-Based Services Solution to Operators
Worldwide
Motorola’s
VIAMOTO™ Software Available via QUALCOMM’s BREW Solution
LIBERTYVILLE, Ill. -- November 17, 2004 --
Motorola (NYSE: MOT) today announced an agreement with QUALCOMM Incorporated
(Nasdaq: QCOM) to offer its VIAMOTO Location-Based Service (LBS) solution via
the BREW distribution system, part of the BREW solution. VIAMOTO is an
award-winning software suite of distributed client/server location software that
transforms cell phones and other in-vehicle wireless devices into portable
navigation systems and local information guides. Wireless CDMA operators
utilizing the BREW solution will soon have the option of offering their
subscribers a proven navigation solution that allows them to travel with
confidence and ease.
Next to email,
Location-Based Services -- specifically directions and navigational information
-- are the top applications that consumers want to have on their cell
phones. According to The Yankee Group, one-third of all U.S. wireless
users are interested in receiving location-based information such
as driving directions. And In-Stat/MDR recently found that over 60%
of users want simple navigational information -- software that helps
determine their location or the location of their
friends.
“Making
applications that are easy-to-use and highly accessible is critical to
driving consumer adoption," said Neal Campbell, Vice President of Location
Solutions, Motorola. "By working with QUALCOMM to deliver our VIAMOTO
solution over the BREW distribution system, we're giving Operators the ability
to offer their subscribers a practical navigation tool while extending the reach
of location based
services."
“Offering the VIAMOTO
solution through the BREW solution broadens the scope of applications available
for wireless operators to offer their subscribers, providing an easy way to
increase ARPU and strengthen wireless data retail
services,”
said Gina Lombardi, Senior Vice President of Marketing and Product Management
for QUALCOMM Internet Services.
Under the
agreement, Motorola will be able to develop and publish applications and
extensions for wireless CDMA operators utilizing the BREW solution -- the first
of which is Motorola’s VIAMOTO Location-Based Service (LBS) software
application. Motorola has also agreed to provide BREW LBS extensions that will
enable software developers to add VIAMOTO turn-by-turn direction capabilities to
other BREW applications such as fleet management, customer relationship
management and field service applications for enterprises to points-of-interest
finders and location-based games for consumers.
About
Motorola
Motorola, Inc. (NYSE: MOT) is a global
leader in wireless, broadband and automotive communications technologies that
help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were
U.S. $27.1 billion. Motorola creates innovative technological solutions that
benefit people at home, at work and on the move. The company also is a
progressive corporate citizen dedicated to operating ethically, protecting the
environment and supporting the communities in which it does business. For more
information please visit: www.motorola.com.
# # #
Media
Contacts:
Sharen
Santoski
+1-617-252-9662
sharen.santoski@motorola.com
MOTOROLA
and the Stylized M Logo are registered in the US Patent & Trademark Office.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other
product or service names are the property of their respective owners.
© Motorola, Inc. 2004.
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