CRYSTA METCALF
Distinguished Member of the Technical Staff, Social Media Research Lab
Since joining Motorola in 2000, Crysta Metcalf has worked in the Motorola Applied Research Center on a variety of projects utilizing team-based, trans-disciplinary methods for innovation and design. The majority of her work involves application design in sociable and emerging media and communication technologies. Metcalf received her Ph.D. in Business and Organizational Anthropology from Wayne State University, and has her Master's from Wayne State as well, and her Bachelor's in Anthropology from the University of South Florida. Metcalf's specialty areas include design anthropology, organizational anthropology, and economic anthropology. She is currently managing a team of cross-disciplinary researchers engaged in experience design and evaluation, and is leading the "Next Generation TV Experiences" research effort for the Center.
Selected Publications and Invited Papers
"The Use of Mobile Social Presence," Frank Bentley, Crysta Metcalf, IEEE Pervasive Computing, Vol 8, No 4, October-December, 2009.
"Pathways to Innovation: Exploring Sharing Practices in Established Social Networks," Design Principles and Practices: An International Journal, Vol 3, Issue 5, 2009, pages 355-364.
"Examining Presence and Lightweight Messaging in a Social Television Experience," Crysta Metcalf, Gunnar Harboe, Noel Massey, Joe Tullio, Guy Romano, Elaine M. Huang, and Frank Bentley, ACM Transactions on Multimedia Computing, Communications, and Applications, Vol 4, Issue 4, 2008.
"Perceptions of Value: The Uses of Social Television," Gunnar Harboe, Noel Massey, Crysta Metcalf, David Wheatley, Guy Romano, In the Proceedings of 5th European Interactive TV Conference, Amsterdam, the Netherlands, 24-25 May, 2007. Best Paper Award.
"Sunday is Family Day," Gunnar Harboe, Crysta Metcalf, in the Proceedings of EPIC 2006, pages 49-161, Portland, Oregon, 24-26 September, 2006.


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