Learn more about 3D technology, how it works, and the challenges and opportunities for the service providers.
The amount of 3D programming being broadcast to homes using existing network infrastructure is on the rise, and so is consumer adoption. It’s critical those consumers have an intuitive and exciting 3D TV viewing experience to fuel continued growth.
We understand, and our product teams are working hard to deliver better 3D TV to the home, both today and tomorrow. We are now offering software enhancements for our set-top box product line that greatly improve the 3D experience by automatically recognizing 3D content, handshaking with the television set to adjust configuration, and displaying on-screen information such as programming guides correctly. Simple and seamless - just the way you’d expect it to be.
Motorola Mobility makes it easy for you to deliver 3D television and even easier for consumers to enjoy it.
Resources
Brochure:
3D TV Software Enhanced Set-Tops
White Paper:
Overview of MPEG Standards for 3D TV
Webcasts
Cable’s 3D TV Ambitions
Making 3D TV a Business Bonanza:
Next Steps for Cable Operators and Programmers
Podcasts
Engadget:
The Future of 3D Cable TV
"But the one thing I saw that totally blew my mind was a 3D Menu system by Motorola. It was so cool to see all your shows, music, pictures and such in a 'cover flow format' floating in midair. I wanted to reach out and touch the navigation. And that can't be far behind. Very sci-fi, very cool."
– Steve Rosenbaum, Founder and CEO, Magnify.net
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"... you can actually start delivering 3D now over the entire existing MPEG-2 and MPEG-4 infrastructure... there is a path to the future where you can deliver even more compelling, higher quality 3D TV"
– Sean McCarthy, chair of MPEGIF's 3D TV Working Group
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"Consumers are starting to experience the new wave of 3D technologies at the cinema and through Digital Out of Home advertising, and it won't be long before there's a groundswell of demand for 3D within the home,"
– Sarah Carroll, Director of Continuous Services, Futuresource Consulting
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